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Title Business ethics [videorecording] : truth in advertising / University of Notre Dame ; producer Michael J. Schmiedeler ; writer, Karen Heisler.
Imprint Princeton, N.J. : Films for the Humanities & Sciences, [c2004]
LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  HF5823 .B87 2004    AVAILABLE
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Description 1 videocdisc (28 min.) : sd., col. with b&w sequences ; 4 3/4 in.
Series Baruch video ; DVD 83
Today's life choices, challenges for our times.
Today's life choices.
Baruch video ; DVD 83.
System Details DVD.
Performer Narrator, Gus Gnorski.
Credits Videographers, Bill Donald ... [et al.] ; editor, Mark Stephenson.
Summary Examines how truth in advertising has gotten lost in the competitive frenzy, and how consumers can learn to separate fact from fiction. Discusses how companies develop advertising, and how audiences are targeted.
Subject Business ethics.
Deceptive advertising.
Alt Name Schmiedeler, Michael J.
Heisler, Karen.
Gnorski, Gus.
University of Notre Dame.
Films for the Humanities & Sciences (Firm)
Add Title Truth in advertising
OCLC # 54942699
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