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BOOK
Author Li, Charlene.
Title Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.
Imprint Boston, Mass. : Harvard Business Press, c2008.

LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  HC79.I55 .L48 2008    AVAILABLE  
LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  HC79.I55 .L48 2008    AVAILABLE  
Author Li, Charlene.
Subject Online social networks -- Economic aspects.
Information society -- Economic aspects.
Alt Name Bernoff, Josh.
Description xiii, 286 p. : ill. ; 25 cm.
Bibliography Note Includes bibliographical references (p. 247-263) and indexes.
Contents Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
ISBN 9781422125007 (hbk.)
1422125009 (hbk.)
OCLC # 172980082