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BOOK
Author Davenport, Thomas H., 1954-
Title Big data @ work : dispelling the myths, uncovering the opportunities / Thomas H. Davenport.
Imprint Boston, Massachusetts : Harvard Business Review Press, [2014]

LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  HD38.7 .D379 2014    AVAILABLE  
LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  HD38.7 .D379 2014    AVAILABLE  
Author Davenport, Thomas H., 1954-
Subject Business intelligence -- Data processing.
Big data.
Business planning -- Statistical methods.
Data mining.
Add Title Big data at work
Description ix, 228 pages : illustrations ; 25 cm
Bibliography Note Includes bibliographical references and index.
Contents Why Big Data is important to you and your organization -- How Big Data will change your job, your company and your industry -- Developing a big data strategy -- The human side of Big Data -- Technology for Big Data -- What it takes to succeed with Big Data -- What you can learn from start-ups and online firms -- What you can learn from large companies: Big Data and analytics 3.0.
Summary "When the term 'big data' first came on the scene, bestselling author Tom Davenport (Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language, Davenport explains what big data means--and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold."--Jacket.
ISBN 9781422168165 (hbk.)
1422168166 (hbk.)
OCLC # 859253329