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BOOK
Author Karlgaard, Richard, author.
Title The soft edge : where great companies find lasting success / Rich Karlgaard ; foreword by Tom Peters ; afterword by Clayton M. Christensen.
Imprint San Francisco : Jossey-Bass, [2014]
Edition First edition.

LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  HD58.7 .K3764 2014    AVAILABLE  
LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  HD58.7 .K3764 2014    AVAILABLE  
Author Karlgaard, Richard, author.
Subject Organizational behavior.
Organizational effectiveness.
Strategic planning.
Management.
Description xix, 251 pages : illustrations ; 24 cm
Edition First edition.
Bibliography Note Includes bibliographical references and index.
Summary What does it take to get ahead now--and stay there? High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today's unprecedented business climate. But Rich Karlgaard--Forbes publisher, entrepreneur, investor, and board director--takes a surprising turn and argues that there is now a third element that's required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place--your company's values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times.
ISBN 9781118829424 (cloth)
1118829425 (cloth)
OCLC # 862788223
Additional Format Online version: Karlgaard, Richard. Soft edge First edition. San Francisco : Jossey-Bass, [2014] 9781118898031 (DLC) 2014004803.