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Title Auditing. / editors, James S. Ettema and D. Charles Whitney.
Imprint Thousand Oaks, Calif. : Sage Publications, c1994.

Series Sage annual reviews of communication research ; v. 22
Sage annual reviews of communication research ; v. 22.
Subject Mass media -- Audiences.
Mass media -- Economic aspects.
Alt Name Ettema, James S.
Whitney, D. Charles (David Charles), 1946-
Description 242 p. ; 23 cm.
Bibliography Note Includes bibliographical references and index.
Contents The money arrow : an introduction to audiencemaking / James S. Ettema, D. Charles Whitney / Victim, consumer, or commodity? Audience models in communication policy / James G. Webster, Patricia F. Phalen -- Producing children's television programs / Ellen A. Wartella -- Made-to-order and standardized audiences : forms of reality in audience measurement / Peter V. Miller -- Power to the people (meter) : audience measurement technology and media specialization / Beth E. Barnes, Lynne M. Thomson -- The changing infrastructure of public opinion / Susan Herbst, James R. Beniger -- One-way flows and the economics of audiencemaking / Steven S. Wildman -- The stock market as audience : the impact of public ownership on newspapers / Paul M. Hirsch, Tracy A. Thompson -- The role of the audience in the production of culture : a personal research retrospective / Muriel Goldsman Cantor -- Measured markets and unknown audiences : case studies from the production and consumption of music / Richard A. Peterson -- The audience at home : the early recording industry and the marketing of musical taste / Marsha Siefert -- The vaudeville circuit / Robert W. Snyder.
ISBN 0803946252 (cl)
0803946260 (pb)
OCLC # 30072671
Table of Contents
1The Money Arrow: An Introduction to Audiencemaking / James S. Ettema, D. Charles Whitney1
2Victim, Consumer, or Commodity? Audience Models in Communication Policy / James G. Webster, Patricia F. Phalen19
3Producing Children's Television Programs / Ellen A. Wartella38
4Made-to-Order and Standardized Audiences: Forms of Reality in Audience Measurement / Peter V. Miller57
5Power to the People (Meter): Audience Measurement Technology and Media Specialization / Beth E. Barnes, Lynne M. Thomson75
6The Changing Infrastructure of Public Opinion / Susan Herbst, James R. Beniger95
7One-Way Flows and the Economics of Audiencemaking / Steven S. Wildman115
8The Stock Market as Audience: The Impact of Public Ownership on Newspapers / Paul M. Hirsch, Tracy A. Thompson142
9The Role of the Audience in the Production of Culture: A Personal Research Retrospective / Muriel Goldsman Cantor159
10Measured Markets and Unknown Audiences: Case Studies From the Production and Consumption of Music / Richard A. Peterson171
11The Audience at Home: The Early Recording Industry and the Marketing of Musical Taste / Marsha Siefert186
12The Vaudeville Circuit: A Prehistory of the Mass Audience / Robert W. Snyder215
 About the Contributors239