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Title Action theory and communication research : recent developments in Europe / edited by Karsten Renckstorf [and others].
Imprint Berlin ; New York : Mouton de Gruyter, ©2004.

Series Communications monograph ; v. 3
Communications monograph ; v. 3.
Subject Mass media -- Research -- Europe.
Social action -- Europe.
Genre/Form Electronic books.
Alt Name Renckstorf, Karsten.
Description 1 online resource (ix, 376 pages) : illustrations.
Bibliography Note Includes bibliographical references and index.
Contents Acknowledgements; Contents; 1 Action theory and communication research: An introduction; I Theory; 2 Action theory as part of social science; 3 With more hindsight: Conceptual problems and some ways forward for media use research; 4 The 'media use as social action' approach: Theory, methodology, and research evidence so far; 5 The foundation of communication and action in consciousness: Confronting action theory with systems theoretical arguments; II Methods; 6 Media communication and social interaction: Perspectives on action theory based reception research.
Summary The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. The approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The contributio.
Access Use copy Restrictions unspecified star
Reproduction Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010.
System Details Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212
Note Print version record.
ISBN 9783110197389 (electronic bk.)
3110197383 (electronic bk.)
3110180804 (hc ; alk. paper)
3110180812 (pbk. ; alk. paper)
9783110180800 (hc ; alk. paper)
9783110180817 (pbk. ; alk. paper)
OCLC # 290482050
Additional Format Print version: Action theory and communication research. Berlin ; New York : Mouton de Gruyter, ©2004 (DLC) 2004042698