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EBOOK
Author Barron, Anne.
Title Public information messages : a contrastive genre analysis of state-citizen communication / by Anne Barron.
Imprint Amsterdam ; Philadelphia : John Benjamins Pub. Co., 2012.

Author Barron, Anne.
Series Pragmatics & Beyond New Series (P & BNS) ; 222
Subject Pragmatics -- Cross-cultural studies.
Speech acts (Linguistics) -- Cross-cultural studies.
Mass media -- Social aspects -- Germany.
Mass media -- Social aspects -- Ireland.
Public relations -- Germany.
Public relations -- Ireland.
Genre/Form Electronic books.
Cross-cultural studies.
Description 1 online resource (pages).
Bibliography Note Includes bibliographical references and index.
Summary Public information messages are an important means of state-citizen communication in today's societies. Using this genre, citizens are directed to "never ever drink and drive", to "slow down" and to "learn to say no". Yet, this book presents the first in-depth analysis of public information messages from a linguistic perspective, and indeed also from a cross-cultural perspective. Specifically, the study, adopting genre analysis, contrasts a corpus of state-run national public information campaigns in Germany and Ireland. A taxonomy of moves is developed inductively and the interactional features of the genre are analysed and related to the context of use. The comprehensive discussion of theoretical and methodological issues, the in-depth analysis and the extensive bibliography make this book of interest to researchers and students in (contrastive) discourse analysis, (cross-cultural) pragmatics, contrastive rhetoric, advertising, social psychology, mass communication and media studies. Copy-writers will also profit from the insights gained, particularly within the context of an increase in Europe-wide public information campaigns.
ISBN 9027273405 (electronic bk.)
9789027273406 (electronic bk.)
9789027256270 (hb ; alk. paper)
9027256276 (hb ; alk. paper)
1283548976
9781283548977
OCLC # 811320529
Additional Format Print version: 9789027256270 9027256276 (DLC) 2012022407