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AUDIOVISUALS
Title CEO exchange. Bigger bang for the buck [videorecording] : bringing value to middle America / WTTW National Productions in association with Businessweek.
Imprint [Alexandria, Va.] : PBS Home Video, c2007.

LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  TX911.3.M27 C46 2007    AVAILABLE  LOCAL CIRC ONLY
LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  TX911.3.M27 C46 2007    AVAILABLE  LOCAL CIRC ONLY
Subject Otis, Clarence -- Interviews.
McDonald, Mackey -- Interviews.
Darden Restaurants (Firm)
VF Corporation.
Chief executive officers -- Interviews.
Chain restaurants -- Management.
Sport clothes industry.
Alt Name Otis, Clarence.
McDonald, Mackey.
Greenfield, Jeff.
WTTW National Productions.
PBS Home Video.
Alternate Title Business week.
CEO exchange (Television program)
Add Title Bigger bang for the buck : bringing value to middle America
Description 1 videodisc (60 min.) : sd., col. ; 4 3/4 in.
System Details DVD.
Note Closed-captioned.
Title from container.
"Season five, episode #503."
Performer Clarence Otis, Jr., Mackey McDonald ; hosted by Jeff Greenfield.
Note Taped live at the University of Central Florida's Rosen College of Management Hospitality.
Summary Jeff Greenfield interviews two CEOs who have cornered the casual marketplace for food and clothing. Clarence Otis, Jr., heads Darden Restaurants, the U.S.'s leading casual dining operator, with its flagship chains Red Lobster and Olive Garden. Mackey McDonald is the CEO of VF Corporation, the world's largest apparel maker, whose products include the brands Wrangler, Lee, North Face, Nautica, and Vanity Fair.
OCLC # 137338873