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EBOOK
Author Venugopal, Pingali, 1958-
Title Sales and distribution management : an Indian perspective / Pingali Venugopal.
Imprint New Delhi, India : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2008.

Author Venugopal, Pingali, 1958-
Subject Sales management -- India -- Management.
Physical distribution of goods -- India -- Management.
Marketing channels -- India -- Management.
Genre/Form Electronic books.
Description 1 online resource (330 pages) : illustrations
Bibliography Note Includes bibliographical references (pages 311-315) and indexes.
Summary Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions.
Note Print version record.
ISBN 9788132100447 (electronic bk.)
8132100441 (electronic bk.)
9788178298481
OCLC # 476231029
Additional Format Print version: Venugopal, Pingali. Sales and distribution management. New Delhi, India : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2008 9788178298481 (DLC) 2008031586 (OCoLC)236082508