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BOOK
Author Brown, Mark Graham.
Title Beyond the balanced scorecard : improving business intelligence with analytics / Mark Graham Brown.
Imprint New York : Productivity Press, c2007.

LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  HD58.9 .B754 2007    AVAILABLE  
LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  HD58.9 .B754 2007    AVAILABLE  
Author Brown, Mark Graham.
Subject Organizational effectiveness -- Evaluation.
Performance -- Management.
Business intelligence.
Business mathematics.
Description xvi, 233 p. : ill. ; 24 cm.
Bibliography Note Includes bibliographical references and index.
Contents Foreword -- Introduction -- Beyond first-generation balanced scorecards -- Analytics: a new way of tracking organizational performance -- The analytics-based scorecard: adding more business intelligence to your metrics -- Customer relationship analytics: meaningful metrics that predict loyalty -- External analytics: quantifying factors that can make or break your business -- People analytics: measuring your most important asset -- Operational analytics: key internal metrics of quality, productivity, timeliness and innovation -- Strategic and financial metrics: measuring what really matters -- Beyond the balanced scorecard: from performance measurement to performance management -- Final thoughts -- Appendix -- References -- Index -- About the author.
ISBN 9781563273469
1563273462
OCLC # 74649065