Return to home page
Searching: Otterbein library catalog
  Previous Record Previous Item Next Item Next Record
  Reviews, Summaries, etc...
BOOK
Author Godfrey, Richard David.
Title Strategic management : a critical introduction / Richard Godfrey.
Imprint London ; New York : Routledge, Taylor & Francis Group, 2016.

LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  HD30.28 .G634 2016    AVAILABLE  
LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  HD30.28 .G634 2016    AVAILABLE  
Author Godfrey, Richard David.
Subject Strategic planning.
Management.
Description 189 pages ; 25 cm
Bibliography Note Includes bibliographical references (pages 176-181) and index.
Contents 1. What is strategy? -- 2. Strategy: a brief history -- 3. Strategy by design and an emergent critique (part 1) -- 4. Strategy by design and an emergent critique (part 2) -- 5. Strategy and the multi-business firm -- 6. Creating strategy from the outside-in -- 7. Creating strategy from the inside-out -- 8. Creating strategy through value innovation -- Case 1. IKEA: daring to be different -- Case 2. Fast fashion at Zara -- Case 3. Innovation and change at Nike -- Case 4. Apple Inc. in 2014.
ISBN 9780415738750 (hardback)
041573875X (hardback)
9780415738767 (pbk.)
0415738768 (pbk.)
9780315817135 (ebook)
OCLC # 909538590