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EBOOK
Author Campher, Henk, author.
Title Creating a sustainable brand : a guide to growing the sustainability top line / Henk Campher.
Imprint Oxford, UK : Dō Sustainability, 2014.
©2014

LOCATION CALL # STATUS MESSAGE
 FRANCISCAN EBOOK    ONLINE  
Connect to http://fr.opal-libraries.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=779630
Author Campher, Henk, author.
Series DōShorts
DōShorts.
Subject Branding (Marketing)
Relationship marketing.
Customer loyalty.
Sustainability.
Genre/Form Electronic books.
Description 1 online resource (81 pages)
Bibliography Note Includes bibliographical reference.
Contents 1. The changing world of a sustainable brand -- 2. The birth of a brand -- 3. The anatomy of a sustainable brand.
Summary Sustainable brands may have started as 'doing less harm', but brands today are supported by over a decade of phenomenal changes in sustainability. Today's sustainable brands are looking for the holy grail of sustainability -- a fusion of products and branding that can actually drive sustainability and also grow the business top line. This guide by sustainable brand expert Henk Campher is the model for building a sustainable brand that will help you get there.
Note Print version record.
ISBN 9781910174074 (eBook ; ePub)
1910174076 (eBook ; ePub)
9781910174081 (eBook ; PDF)
1910174084 (eBook ; PDF)
9781910174067 (paperback)
1910174068 (paperback)
OCLC # 877772447
Additional Format Print version: Campher, Henk. Creating a sustainable brand. Dō Sustainability, 2014 1910174068 (OCoLC)884301908