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LEADER 00000cam  2200409 a 4500 
001    862066446 
003    OCoLC 
005    20150105113446.0 
008    131028s2014    caua     b    001 0 eng   
010    2013041579 
019    827082854 
020    9781440803765 (hard copy : alk. paper) 
020    1440803765 (hard copy : alk. paper) 
020    9781440803772 (ebook) 
020    1440803773 (ebook) 
024 8  10000419 
035    (OCoLC)862066446|z(OCoLC)827082854 
042    pcc 
049    WMCC 
050 00 HC79.E5|bW5655 2014 
070 0  HC79.E5|bW565 2014 
082 00 658.4/083|223 
100 1  Wirtenberg, Jeana. 
245 10 Building a culture for sustainability :|bpeople, planet, 
       and profits in a new green economy /|cJeana Wirtenberg ; 
       foreword by Andrew Winston. 
260    Santa Barbara, Calif. :|bPraeger,|c2014. 
300    xxi, 312 p. :|billustrations ;|c25 cm. 
504    Includes bibliographical references and index. 
505 0  Building bridges to a sustainable future: understanding 
       and creating a culture for sustainability -- Alcoa: 
       connecting people to communities -- Alcatel-lucent: 
       transforming communications for the twenty-first century -
       - BASF: creating chemistry for a sustainable future -- 
       Bureau Veritas: leading by example -- Church & Dwight: 
       product stewardship for sustainable prosperity -- 
       Ingersoll Rand: integrating sustainability into the 
       heartbeat of the company -- Pfizer: growing leaders 
       through the global health fellows program -- Sanofi: 
       putting the patient first -- Wyndham Worldwide: Wyndham 
       green: one goal. one team. one earth -- People, planet, 
       and profits in a new green economy. 
520    In their own words, leaders, managers, and employees from 
       nine global companies explain how they are turning their 
       visions into reality. Sustainability and human resources 
       expert Jeana Wirtenberg describes how these companies are 
       transforming challenges into opportunities by opening 
       their minds to the megatrends that will define the future.
       The vast majority of today's CEOs consider sustainability 
       essential to their company's success, yet most do not know
       how to embed it into their company and its culture. This 
       book guides firms of all types and sizes - from those 
       organizations just starting their journey to 
       sustainability, to those seeking to accelerate their 
       positive impact on people, reduce their negative 
       environmental impact, and improve their bottom line. 
       Wirtenberg shows readers how extraordinary results are 
       possible by engaging the hearts and minds of employees 
       throughout the organization. 
650  0 Sustainability|vCase studies. 
650  0 Social responsibility of business|vCase studies. 
655  7 Case studies.|2fast|0(OCoLC)fst01423765.