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BOOK
Author Osborne, Helen, 1948-
Title Health literacy from A to Z : practical ways to communicate your health message / Helen Osborne.
Imprint Burlington, MA : Jones & Bartlett Learning, [2013]
©2013
Edition Second edition.

LOCATION CALL # STATUS MESSAGE
 WALSH MAIN COLLECTION  RA440 .O82 2013    AVAILABLE  
LOCATION CALL # STATUS MESSAGE
 WALSH MAIN COLLECTION  RA440 .O82 2013    AVAILABLE  
Author Osborne, Helen, 1948-
Subject Communication in medicine.
Health education.
Health Literacy.
Communication.
Description xxiv, 256 pages ; 23 cm
Edition Second edition.
Bibliography Note Includes bibliographical references and index.
Contents About health literacy -- Assessing health literacy -- Assessing readability with grade level formulas -- Business side of health literacy -- Communicating when patients feel scared, sick, and overwhelmed -- Confirming understanding : Feedback from interviews, focus groups, and usability testing -- Confirming understanding : Teach-back technique -- Decision aids and shared decision-making -- Document design -- Environment of care : Entrances, questions, signs, and Feng Shui -- Ethics of simplicity -- Forms and other "reading-to-do" documents -- General public : Talking with patients about what they learn from the media -- Humor and healing -- Interpreters and translations -- Jargon, acronyms, and other troublesome words -- Know your audience : Children and youth -- Know your audience : Culture and language -- Know your audience: emotions and cognition -- Know your audience : Hearing loss -- Know your audience : Literacy -- Know your audience : Older adults -- Know your audience : Vision problems -- Listening and speaking -- Metaphors, similes, and analogies -- Numeracy -- Organizational efforts : Health literacy at the community, state, and national levels -- Plain language -- Question-asking -- Regulatory and legal language -- Stories -- Teaching and learning -- Technology : Audio podcasts -- Technology: Blogs and other social media -- Technology : Email and text messaging -- Technology : Interactive multimedia -- Universal design in communication -- Visuals -- Writing for the web -- X-tras -- You : Empathy and humanity -- Zest and pizzazz.
Summary With patient experience at the forefront of health care, effective communication of health messages is critical to quality care. This book offers proven strategies to help providers clearly explain health information to a variety of audiences, from patients and caregivers, to students and the public.
ISBN 9781449600532 (pbk.)
1449600530 (pbk.)
OCLC # 743275905
Table of Contents
 Forewordxi
 How to Use This Bookxv
 Acknowledgmentsxix
 About the Authorxxi
 Reviewersxxiii
ch. 1 About Health Literacy1
 What Is the Definition of Health Literacy?1
 Why, How, and When Did Health Literacy Begin?3
 Why Is Health Literacy Important Now?3
 Advocating for Health Literacy4
 Citations5
 Sources to Learn More6
ch. 2 Assessing Health Literacy9
 Starting Points9
 Strategies, Ideas, and Suggestions11
 Citations13
 Sources to Learn More14
ch. 3 Assessing Readability with Grade Level Formulas15
 Starting Points15
 Strategies, Ideas, and Suggestions16
 Citations20
 Sources to Learn More20
ch. 4 Business Side of Health Literacy23
 Starting Points23
 Strategies, Ideas, and Suggestions24
 Citations26
 Sources to Learn More27
ch. 5 Communicating When Patients Feel Scared, Sick, and Overwhelmed29
 Starting Points29
 Strategies, Ideas, and Suggestions29
 Citations33
 Sources to Learn More33
ch. 6 Confirming Understanding: Feedback from Interviews, Focus Groups, and Usability Testing35
 Starting Points35
 Strategies, Ideas, and Suggestions36
 Citations38
 Sources to Learn More38
ch. 7 Confirming Understanding: Teach-Back Technique41
 Starting Points41
 Strategies, Ideas, and Suggestions41
 Citations44
 Sources to Learn More44
ch. 8 Decision Aids and Shared Decision-Making45
 Starting Points45
 Strategies, Ideas, and Suggestions45
 Citations48
 Sources to Learn More48
ch. 9 Document Design51
 Starting Points51
 Strategies, Ideas, and Suggestions51
 Citations54
 Sources to Learn More54
ch. 10 Environment of Care: Entrances, Questions, Signs, and Feng Shui57
 Starting Points57
 Strategies, Ideas, and Suggestions57
 Citations61
 Sources to Learn More62
ch. 11 Ethics of Simplicity63
 Starting Points63
 Strategies, Ideas, and Suggestions63
 Citation66
 Sources to Learn More66
ch. 12 Forms and Other "Reading-to-Do" Documents67
 Starting Points67
 Strategies, Ideas, and Suggestions68
 Citations70
 Sources to Learn More71
ch. 13 General Public: Talking with Patients About What They Learn from the Media73
 Starting Points73
 Strategies, Ideas, and Suggestions73
 Citations76
 Sources to Learn More76
ch. 14 Humor and Healing77
 Starting Points77
 Strategies, Ideas, and Suggestions77
 Citations79
 Sources to Learn More79
ch. 15 Interpreters and Translations81
 Starting Points81
 Strategies, Ideas, and Suggestions81
 Citations85
 Sources to Learn More86
ch. 16 Jargon, Acronyms, and Other Troublesome Words87
 Starting Points87
 Strategies, Ideas, and Suggestions89
 Citations90
 Sources to Learn More91
ch. 17 Know Your Audience: Children and Youth93
 Starting Points93
 Strategies, Ideas, and Suggestions93
 Citations96
 Sources to Learn More96
ch. 18 Know Your Audience: Culture and Language97
 Starting Points97
 Strategies, Ideas, and Suggestions98
 Citations102
 Sources to Learn More102
ch. 19 Know Your Audience: Emotions and Cognition105
 Starting Points105
 Strategies, Ideas, and Suggestions105
 Citations109
 Sources to Learn More110
ch. 20 Know Your Audience: Hearing Loss111
 Starting Points111
 Strategies, Ideas, and Suggestions112
 Citations114
 Sources to Learn More114
ch. 21 Know Your Audience: Literacy115
 Starting Points115
 Strategies, Ideas, and Suggestions117
 Citations119
 Sources to Learn More119
ch. 22 Know Your Audience: Older Adults121
 Starting Points121
 Strategies, Ideas, and Suggestions122
 Citations124
 Sources to Learn More125
ch. 23 Know Your Audience: Vision Problems127
 Starting Points127
 Strategies, Ideas, and Suggestions127
 Citations131
 Sources to Learn More131
ch. 24 Listening and Speaking133
 Starting Points133
 Strategies, Ideas, and Suggestions133
 Citations137
 Sources to Learn More137
ch. 25 Metaphors, Similes, and Analogies139
 Starting Points139
 Strategies, Ideas, and Suggestions139
 Citations141
 Sources to Learn More141
ch. 26 Numeracy143
 Starting Points143
 Strategies, Ideas, and Suggestions144
 Citations148
 Sources to Learn More148
ch. 27 Organizational Efforts: Health Literacy at the Community, State, and National Levels151
 Starting Points151
 Strategies, Ideas, and Suggestions152
 Citations155
 Sources to Learn More155
ch. 28 Plain Language157
 Starting Points157
 Strategies, Ideas, and Suggestions159
 Citations163
 Sources to Learn More164
ch. 29 Question-Asking167
 Starting Points167
 Strategies, Ideas, and Suggestions169
 Citations171
 Sources to Learn More172
ch. 30 Regulatory and Legal Language173
 Starting Points173
 Strategies, Ideas, and Suggestions174
 Citations176
 Sources to Learn More176
ch. 31 Stories179
 Starting Points179
 Strategies, Ideas, and Suggestions180
 Citations182
 Sources to Learn More182
ch. 32 Teaching and Learning183
 Starting Points183
 Strategies, Ideas, and Suggestions184
 Citations186
 Sources to Learn More187
ch. 33 Technology: Audio Podcasts189
 Starting Points189
 Strategies, Ideas, and Suggestions190
 Citations192
 Sources to Learn More192
ch. 34 Technology: Blogs and Other Social Media193
 Starting Points193
 Strategies, Ideas, and Suggestions194
 Citations196
 Sources to Learn More196
ch. 35 Technology: Email and Text Messaging199
 Starting Points199
 Strategies, Ideas, and Suggestions199
 Citations202
 Sources to Learn More203
ch. 36 Technology: Interactive Multimedia205
 Starting Points205
 Strategies, Ideas, and Suggestions205
 Citations207
 Sources to Learn More208
ch. 37 Universal Design in Communication209
 Starting Points209
 Strategies, Ideas, and Suggestions209
 Citations212
 Sources to Learn More212
ch. 38 Visuals215
 Starting Points215
 Strategies, Ideas, and Suggestions216
 Citations219
 Sources to Learn More219
ch. 39 Writing for the Web221
 Starting Points221
 Strategies, Ideas, and Suggestions222
 Citations224
 Sources to Learn More225
ch. 40 X-tras227
 Starting Points227
 Strategies, Ideas, and Suggestions227
 Citations230
 Sources to Learn More230
ch. 41 You: Empathy and Humanity231
 Starting Points231
 Strategies, Ideas, and Suggestions231
 Citations233
 Sources to Learn More234
ch. 42 Zest and Pizzazz235
 Starting Points235
 Strategies, Ideas, and Suggestions236
 Citations238
 Sources to Learn More238
 Checklist: Using This Book in Practice239
 Checklist: Using This Book to Teach241
 Checklist: Using This Book with Patients243
 Index245
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