| Author |
Gloor, Peter A. (Peter Andreas), 1961-
|
| Subject |
Creative ability in business.
|
|
Technological innovations -- Management.
|
|
Social networks -- Research.
|
|
Data mining.
|
|
Group decision making.
|
| Alt Name |
Cooper, Scott (Scott M.)
|
| Add Title |
Cool hunting |
| Description |
1 online resource (xvii, 236 pages) : illustrations |
|
polychrome rdacc |
| Bibliography Note |
Includes bibliographical references (pages 223-230) and index. |
| Contents |
Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity. |
| Summary |
The book is structured around a series of "lessons" for unlocking and applying swarm creativity in organizations to build greater creativity, productivity, and efficiency. It explains how to harness an organization's natural ability to self-organize new processes spontaneously, and explains the traits that characterize collaborative members and community behavior. For business, these processes can result in successful development of products in R & D through lead-user innovation; better customer relationships by finding influencers and early adaptors; and better project management processes by finding gatekeepers and hidden leaders. The applications transcend sectors and organizations. It is about finding what is "cool" and putting that to productive use, whether by a small group of individuals or a large corporation. |
| Note |
Print version record. |
| ISBN |
9780814400654 (electronic bk.) |
|
0814400655 (electronic bk.) |
|
1281128058 |
|
9781281128058 |
|
0814473865 |
|
9780814473863 |
| OCLC # |
162141774 |
| Additional Format |
Print version: Gloor, Peter A. (Peter Andreas), 1961- Coolhunting. New York : AMACOM, ©2007 0814473865 9780814473863 (DLC) 2006034160 (OCoLC)74029241 |
|
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