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Author Gloor, Peter A. (Peter Andreas), 1961-
Title Coolhunting : chasing down the next big thing / Peter A. Gloor and Scott M. Cooper.
Imprint New York : AMACOM, [2007]

Author Gloor, Peter A. (Peter Andreas), 1961-
Subject Creative ability in business.
Technological innovations -- Management.
Social networks -- Research.
Data mining.
Group decision making.
Alt Name Cooper, Scott (Scott M.)
Add Title Cool hunting
Description 1 online resource (xvii, 236 pages) : illustrations
polychrome rdacc
Bibliography Note Includes bibliographical references (pages 223-230) and index.
Contents Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.
Summary The book is structured around a series of "lessons" for unlocking and applying swarm creativity in organizations to build greater creativity, productivity, and efficiency. It explains how to harness an organization's natural ability to self-organize new processes spontaneously, and explains the traits that characterize collaborative members and community behavior. For business, these processes can result in successful development of products in R & D through lead-user innovation; better customer relationships by finding influencers and early adaptors; and better project management processes by finding gatekeepers and hidden leaders. The applications transcend sectors and organizations. It is about finding what is "cool" and putting that to productive use, whether by a small group of individuals or a large corporation.
Note Print version record.
ISBN 9780814400654 (electronic bk.)
0814400655 (electronic bk.)
OCLC # 162141774
Additional Format Print version: Gloor, Peter A. (Peter Andreas), 1961- Coolhunting. New York : AMACOM, ©2007 0814473865 9780814473863 (DLC) 2006034160 (OCoLC)74029241

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