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EBOOK
Author Damon-Moore, Helen, 1958-
Title Magazines for the millions : gender and commerce in the Ladies' home journal and the Saturday evening post, 1880-1910 / Helen Damon-Moore.
Imprint Albany : State University of New York Press, 1994.

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Author Damon-Moore, Helen, 1958-
Subject Ladies' home journal.
Saturday evening post (Philadelphia, Pa. : 1839)
Women's periodicals, American -- History -- 19th century.
Women's periodicals, American -- History -- 20th century.
Sex role in mass media.
Description 1 online resource (x, 263 pages) : illustrations
Bibliography Note Includes bibliographical references (pages 233-255) and index.
Note Print version record.
Contents A Man, a Woman, and a New Magazine: Cyrus Curtis and Louisa Knapp Curtis and the Ladies' Home Journal, 1883-1889 -- From Gendered Lives to a Gendered Magazine: The Content of the Journal, 1883-1889 -- A New Editor and a New Voice: Edward Bok Transforms the Journal, 1890-1900 -- Mixed Messages in a Commercial Package: The Content of the Journal, 1890-1900 -- Creating a Magazine for Men: Curtis Gets the Post and the Post Gets Lorimer, 1897-1900 -- Speaking to and about Men: The Content of the Post, 1897-1900 -- The Journal is for Women and the Post is for Families: The Vicissitudes of the Curtis Magazines, 1900-1910 -- Oppositions and Overlaps in Views of Women and Men: The Content of the Journal and the Post Compared, 1900-1910.
Note English.
ISBN 0585044856 (electronic bk.)
9780585044859 (electronic bk.)
0791420574
0791420582
OCLC # 42417628
Additional Format Print version: Damon-Moore, Helen, 1958- Magazines for the millions. Albany : State University of New York Press, 1994 0791420574 (DLC) 93033767 (OCoLC)29319968
Table of Contents
 Acknowledgments 
 Introduction1
Ch. 1A Man, a Woman, and a New Magazine: Cyrus Curtis and Louisa Knapp Curtis and the Ladies' Home Journal, 1883-188915
Ch. 2From Gendered Lives to a Gendered Magazine: The Content of the Journal, 1883-188929
Ch. 3A New Editor and a New Voice: Edward Bok Transforms the Journal, 1890-190059
Ch. 4Mixed Messages in a Commercial Package: The Content of the Journal, 1890-190081
Ch. 5Creating a Magazine for Men: Curtis Gets the Post and the Post Gets Lorimer, 1897-1900109
Ch. 6Speaking to and about Men: The Content of the Post, 1897-1900127
Ch. 7The Journal is for Women and the Post is for Families: The Vicissitudes of the Curtis Magazines, 1900-1910145
Ch. 8Oppositions and Overlaps in Views of Women and Men: The Content of the Journal and the Post Compared, 1900-1910155
 Epilogue191
 Methodological Note205
 Notes207
 Bibliography235
 Index257



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