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Author James, Genie.
Title Winning in the women's health care marketplace : a comprehensive plan for health care strategists / Genie James.
Imprint San Francisco, Calif. : Jossey-Bass Publishers, [2000]

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Author James, Genie.
Subject Women's health services -- Economic aspects.
Women's health services -- Social aspects.
Women -- Health and hygiene.
Women's Health Services -- economics.
Women's Health.
Alt Name NetLibrary, Inc.
Description xix, 271 pages : illustrations ; 24 cm
polychrome rdacc
Bibliography Note Includes bibliographical references and index.
Reproduction Electronic reproduction. Boulder, Colo. : NetLibrary, 2000. Available via the World Wide Web. Available in multiple electronic file formats. Access may be limited to NetLibrary affiliated libraries.
ISBN 0585183090 (electronic bk.) : $44.95
0787944440 (alk. paper)
OCLC # 44961280
Additional Format Original (DLC) 99038980 (OCoLC)41892389.
Table of Contents
 The Author 
Pt. 1The Health Care Gatekeepers: Women Hold the Keys1
 1Understanding the Women's Health Marketplace / John Kaszuba3
 2The Women's Health Movement / Genie James24
 3Consumer Pressure Meets Public Policy / Genie James34
 4Following Women's Dollars / Genie James46
 5Adapting Product Lines and Information Technology for the Consumer / Genie James55
Pt. 2Women's Health Care: Mission, Managed Care, and Market Share67
 6Success Factors for Providers of Women's Health Services / Kathleen C. Hanold69
 7Private Sectors and the Women's Health Market / Rita J. Menitoff77
 8Integrated Systems of Care for Women's Health / Jaynelle F. Stichler88
 9The Social Reconnaissance Approach for Understanding Women's Health / Michael R. J. Felix, James N. Burdine111
 10The Underserved Woman as a Business Consideration / Genie James, Stacy A. Graham, Laura J. Reed134
 11Getting the Most from Each Marketing Dollar / Genie James158
Pt. 3The Hands Touching the Patients: Models for Care169
 12Physician Integration: When to Partner / Jeffrey B. Persson171
 13Practicing Care: The Nurse Practitioner Model / Cathy Hoot185
 14Employer Strategies: Women in the Workforce / Genie James, Holly E. Owens195
 15Creating Healing Environments for Women / Jaynelle F. Stichler207
 16Women's Health as a Strategic Initiative / Genie James, C. Ann Boeke218
 17Medicare Risk: Evolution and Implications for Women / Kimberly Weiss226
 18Relationship-Centered Care: Hope on the Horizon / Genie James246
 19Conclusion / Genie James258