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Author Beder, Sharon,
Title This little kiddy went to market : the corporate capture of childhood / Sharon Beder with Wendy Varney and Richard Gosden.
Imprint London : Pluto, 2009.

Author Beder, Sharon,
Subject Child consumers.
Target marketing.
Corporate power.
Business and education.
Alt Name Varney, Wendy, 1952-
Gosden, Richard, 1945-
Description 1 online resource (vii, 307 pages) : illustrations
Bibliography Note Includes bibliographical references and index.
Note Print version record.
Contents 1. Introduction -- 2. Turning Children into Consumers -- 3. Turning Play into Business (Wendy Varney and Sharon Beder) -- 4. Branding Childish Identities -- 5. Teaching Consumer Values -- 6. Turning Schools into Businesses -- 7. Making Schools Accountable -- 8. Business Campaigns -- 9. Made to Order -- 10. Dumbing Down Future Citizens -- 11. Teaching Corporate Values -- 12. Privatising Schools -- 13. Turning Schools into Markets -- 14. Privatisation Proponents -- 15. Controlling Wayward Children (Richard Gosden)
Access Use copy Restrictions unspecified star
Reproduction Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011.
System Details Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Note digitized 2011 HathiTrust Digital Library committed to preserve pda
ISBN 9781849644303 (electronic bk.)
1849644306 (electronic bk.)
9780745329161 (hbk.)
0745329160 (hbk.)
0745329152 (pbk.)
9780745329154 (pbk.)
OCLC # 658032476
Link Academic Library
Additional Format Print version: Beder, Sharon. This little kiddy went to market. London : Pluto, 2009 9780745329161 (OCoLC)437082000

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