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EBOOK
Author Wall, John, 1957-
Title Streamliner : Raymond Loewy and image-making in the age of American industrial design / John Wall.
Imprint Baltimore : Johns Hopkins University Press, 2018.

Author Wall, John, 1957-
Subject Loewy, Raymond, 1893-1986.
Industrial designers -- United States -- Biography.
Branding (Marketing) -- United States -- History -- 20th century.
Description 1 online resource
polychrome rdacc http://rdaregistry.info/termList/RDAColourContent/1003
Bibliography Note Includes bibliographical references and index.
Note Online resource; title from PDF title page (EBSCO, viewed June 27, 2018).
Contents Cover; Half Title; Title; Dedication; Copyright; Contents; Acknowledgments; INTRODUCTION; CHAPTER 1. New Shores: Creating a Biography on the Fly; CHAPTER 2. Portrait of the Young Engineer as an Artist; CHAPTER 3. The Artist (and Others) Shape the Things to Come; CHAPTER 4. Birth of a Salesman: Cold Calls, Clients, and Creativity; CHAPTER 5. Big Engines: Emergence of a Design Genius; CHAPTER 6. Constructing an Image while Building a Business; CHAPTER 7. Engines of Industry: Tractors, Tour Buses, and Ships.
CHAPTER 8. Studebaker Beginnings: Internal Combustion, Internal Dissension, External DesignCHAPTER 9. The Starliner Coupe: Studebaker's Breakthrough Design; CHAPTER 10. Avanti: Car Design Leaps Forward; CHAPTER 11. Becoming a Businessman: Building an Industry; CHAPTER 12. The Sales Curve Wanes; CHAPTER 13. The Long Road Down; CHAPTER 14. Legacy; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z.
ISBN 9781421425757 (electronic bk.)
1421425750 (electronic bk.)
1421425750 (electronic)
9781421425740
1421425742
OCLC # 1042074319