| Subject |
Consumers -- Research -- Balkan Peninsula.
|
|
Food industry and trade -- Balkan Peninsula.
|
| Alt Name |
Barjolle, Dominique.
|
| Description |
1 online resource |
|
polychrome rdacc |
| Contents |
Introduction / Dominique Barjolle, Jure Pohar -- Theories of Food Choice / Matthew Gorton, Dominique Barjolle -- Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ) / Jasna Milosevic orevic, Iris Zezelj -- Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries / Matthew Gorton, Mitchell Ness, John White -- Exploring an Emerging Market through Focus Groups and Expert Interviews: Health Claim Products in the Western Balkans / Zaklina Stojanovic, Galjina Ognjanov -- Assessing Fruit Perception Using Focus Groups / Siet J. Sijtsema, Karin L. Zimmermann -- Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi Approach / Natasa Renko, Ruzica Butigan, Sanda Renko -- Utilising Conjoint Analysis: Understanding Consumer Preferences for Traditional Food / Corinne Amblard, Elise Prugnard -- Conclusions / Dominique Barjolle, Pascal Bernardoni. |
| Bibliography Note |
Includes bibliographical references and index. |
| Summary |
This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption. |
| Access |
License restrictions may limit access. |
| ISBN |
9789400759466 (electronic bk.) |
|
9400759460 (electronic bk.) |
|
9400759452 |
|
9789400759459 |
| OCLC # |
833361042 |
| Additional Format |
Print version: Food consumer science (NL-LeOCL)352677252 (OCoLC)846558657 |
|
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