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Author Abito, Jose Miguel,
Title Corporate reputation and social activism : strategic interaction, firm behavior, and social welfare / Jose Miguel Abito, David Besanko, and Daniel Diermeier.
Imprint Oxford : Oxford University Press, [2019]

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Author Abito, Jose Miguel,
Subject Social responsibility of business -- Political aspects.
Business and politics.
Alt Name Besanko, David, 1955-
Diermeier, Daniel,
Description 1 online resource
polychrome rdacc
Note Online resource; title from PDF title page (EBSCO, viewed July 22, 2019)
Summary Jose Miguel Abito, David Besanko, and Daniel Diermeier argue that harm to a firm's reputation is one of the strongest and most practical tools of contemporary corporate activism and explains the numerous campaigns as well as the response of companies. Through a straightforward dynamic model focusing on the interaction of the firm and activists, the authors show how both the firm's existing reputation and various activist tactics influence actions and outcomes of both the firm and the activists.
Contents An introduction to corporate campaigns -- A dynamic model of corporate campaigns -- Campaign tactics -- Do activist campaigns benefit society? -- Target selection by activists and the structure of competition -- Conclusions: what have we learned? -- Bibliography -- Index.
ISBN 9780199386178 (electronic bk.)
019938617X (electronic bk.)
9780199386161 (electronic bk.)
0199386161 (electronic bk.)
9780199386154 (hardcover ; alk. paper)
OCLC # 1109934908

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