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EBOOK
Author Blanchard, Olivier.
Title Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard.
Imprint Indianapolis, Ind. : Que, 2011.

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
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Author Blanchard, Olivier.
Subject Social media -- Economic aspects.
Internet marketing.
Add Title Social media return on investment
LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
Author Blanchard, Olivier.
Subject Social media -- Economic aspects.
Internet marketing.
Add Title Social media return on investment
Description 1 online resource (xvi, 292 pages) : illustrations
Note Print version record.
English.
Summary Discover exactly how to manage and measure your social media efforts, understand your true ROI - and maximize it The first book about social media written by a business executive for executives Connects the dots between program development, integration, management, and business impact Clearly explains how to effectively integrate Social Media into long-term business programs, short-term campaigns, and brand initiatives Foreword by Chris Brogan, afterword by Guy Kawasaki Social Media ROI shows exactly how to make social media work for business, measure the results, and optimize them. Globally renowned brand strategist and marketing executive Olivier Blanchard shows how to connect the dots between social media strategy, program development, integration with other short- and long-term initiatives, execution, and business impact - both financial and non-financial. Both a practical social media training tutorial and an A-Z desk reference, this book is organized to provide fast answers to specific questions -- ranging from defining metrics and organizational guidelines to earning followers and managing crises. Coverage includes: " Getting started: "listening before talking" " Aligning social communications to business goals " Planning for performance measurement " Managing F.R.Y. (Frequency, Reach and Yield) " Laying the operational groundwork for effective social media management " Integrating Social Media into long-term programs, short-term marketing campaigns, and any brand initiative " Using social media to deliver real-time customer support " Leveraging mobility and the "on-the-fly" social media culture Blanchard presents proven solutions and techniques for everyone with social media responsibilities in companies of all kinds, from startups and small businesses to the Fortune 500.
ISBN 0132678039 (electronic bk.)
9780132678032 (electronic bk.)
9780132678025 (electronic bk.)
0132678020 (electronic bk.)
1283001462
9781283001465
9786613001467
6613001465
0132678063
9780132678063
0789747413
9780789747419
ISBN/ISSN 9786613001467
OCLC # 740435584
Additional Format Print version: Blanchard, Olivier. Social media ROI. Indianapolis, Ind. : Que, 2011 9780789747419 (DLC) 2011281217 (OCoLC)656467551


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