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EBOOK
Author Booth-Butterfield, Steve.
Title The complete idiot's guide to persuasion / by Steve Booth-Butterfield.
Imprint Indianapolis, IN : Alpha Books, 2009.
2009

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
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Author Booth-Butterfield, Steve.
Subject Persuasion (Psychology)
Persuasion (Rhetoric)
Influence (Psychology)
Add Title Complete idiot's guide
Persuasion
LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
Author Booth-Butterfield, Steve.
Subject Persuasion (Psychology)
Persuasion (Rhetoric)
Influence (Psychology)
Add Title Complete idiot's guide
Persuasion
Description 1 online resource (xviii, 266 pages) : illustrations
Note "Win people over with effective communication skills."--Cover.
Bibliography Note Includes bibliographical references (pages 241-247) and index.
Summary Get your way - the smart way. Persuasion is the art of changing the way people think, feel, and act through the use of language. The Complete Idiot's Guide to Persuasion provides strategies for the readers to master the art of persuasion in a positive manner. By using time-honored tools of communication, body language, and psychology, readers can use persuasion to do good things like convince kids to eat their veggies, women to get annual mammograms, and couples to communicate without arguing. - A practical book based on sound academics to help communications and psychology majors as well as businesspeople, salespeople, performers, teachers, and parents - Tips and tactics for writers and public speakers.
Contents Persuasion basics -- The communication of persuasion -- The 10 rules of effective persuasion -- Conditioning and modeling -- Obedience and authority -- Thoughtful persuasion -- Unthoughtful persuasion -- The two step -- "Why? Because!" : the explanation game -- Consistency and dissonance -- Inoculation theory -- What you don't see is what you get -- Prove it! -- Persuasion scripts -- Graduation day.
ISBN 9781101026120 (electronic bk.)
110102612X (electronic bk.)
9781101028926 (electronic bk.)
1101028920 (electronic bk.)
9781101028223 (electronic bk.)
110102822X (electronic bk.)
9781592578580
1592578586
9781592578580
OCLC # 476700487
Additional Format Print version: 1592578586 (DLC) 2008937762 (OCoLC)233549540


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