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EBOOK
Author Alexander, Beverly,
Title Alphabet Energy / Beverly Alexander, Adam Boscoe, Mason Cabot, Philip Dawsey, Luc Emmanuel Barreau, Russel Griffith.
Imprint London : SAGE Publications Ltd, 2017.

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAGE BUSINESS CASES    ONLINE  
View online
LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAGE BUSINESS CASES    ONLINE  
View online
Author Alexander, Beverly,
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases.
Subject Alphabet Energy.
Business planning.
Strategic planning.
Energy consumption.
Alt Name Boscoe, Adam,
Cabot, Mason,
Dawsey, Philip,
Barreau, Luc Emmanuel,
Griffith, Russel,
Description 1 online resource : illustrations.
Note Originally published: Alexander, B., Boscoe, A., Cabot, M., Dawsey, P., Barreau, L. E., & Griffith, R. (2014). Alphabet Energy. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.
Summary Alphabet Energy was founded in 2009 with a new thermoelectric technology that had the potential to advance energy efficiency by recovering heat wasted in combustion and mechanical processes. Matt Scullin, Alphabets founder, and his team were convinced that their product was cheaper to produce, and therefore had more than 80 different potential applications. By 2010, Alphabet was facing its biggest challenge yet how to select its initial market. After receiving seed funding in early 2010, Alphabet was choosing among four markets: Automotive, Aerospace and Defense, Power Generation, and Manufacturing. Students are provided information to help them make a recommendation.
Note Description based on XML content.
ISBN 9781526409430 (ebook)
1526409437
OCLC # 1017732619



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