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Title Public relations as relationship management : a relational approach to the study and practice of public relations / edited by John A. Ledingham, Stephen D. Bruning.
Imprint Mahwah, N.J. : L. Erlbaum, 2000.

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Series LEA's communication series
LEA's communication series.
Subject Public relations -- Management.
Communication in organizations.
Corporations -- Public relations.
Alt Name Ledingham, John A.
Bruning, Stephen D.
Description 1 online resource (xvii, 255 pages)
Bibliography Note Includes bibliographical references and indexes.
Contents Introduction : Background and current trends in the study of relationship management / John A. Ledingham and Stephen D. Bruning -- Concept and theory of organization-public relationships / Glen M. Broom, Shawna Casey, and James Ritchey -- From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes / James E. Grunig and Yi-Hui Huang -- A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management / John A. Ledingham and Stephen D. Bruning -- Crisis management : advantages of a relational perspective / W. Timothy Coombs -- Issues management : a relational approach / Janet A. Bridges and Richard Alan Nelson -- Relationship management : a new professional model / Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, and Caroline Ragsdale -- Building employee and community relationships through volunteerism : a case study / Laurie J. Wilson -- Public relations : toward a global professionalism / Dean Kruckeberg -- Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context / Stephen D. Bruning and John A. Ledingham -- An interpersonal primer with implications for public relations / T. Dean Thomlison -- From personal influence to interpersonal influence : a model for relationship management / Elizabeth L. Toth -- "Relationship" and the evolution of network news / Steven A. Esposito and Stephen C. Koch.
Summary "The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is meant by public relations - its definition, its function and value, and the benefits it generates. Addressing the topic of relationship management, this unique volume includes theoretical and applied chapters that explore the notion of public relations as the management of relationships between an organization and its key publics." "In addition to the contribution this collection makes to scholarship and coursework in public relations, the discussion conducted here is certain to influence and promote future research on and practice of relationship management."--Jacket.
Note Print version record.
ISBN 0585165351 (electronic bk.)
9780585165356 (electronic bk.)
0805841032 (pbk.)
9780805841039 (pbk.)
9781410604668
1410604667
9780805830507 (alk. paper)
0805830502 (alk. paper)
0805830502 (alk. paper)
OCLC # 44957821
Additional Format Print version: Public relations as relationship management. Mahwah, N.J. : L. Erlbaum, 2000 0805830502 (DLC) 99013642 (OCoLC)40683517
Table of Contents
 About the Authors 
 Introduction: Background and Current Trends in the Study of Relationship Management / John A. Ledingham, Stephen D. Bruning 
IThe State of Organization - Public Relationship Research1
 1Concept and Theory of Organization - Public Relationships / Glen M. Broom, Shawna Casey, James Ritchey3
 2From Organizational Effectiveness to Relationship Indicators: Antecedents of Relationships, Public Relations Strategies, and Relationship Outcomes / James E. Grunig, Yi-Hui Huang23
 3A Longitudinal Study of Organization - Public Relationship Dimensions: Defining the Role of Communication in the Practice of Relationship Management / John A. Ledingham, Stephen D. Druning55
IIApplications of the Relational Perspective71
 4Crisis Management: Advantages of a Relational Perspective / W. Timothy Coombs73
 5Issues Management: A Relational Approach / Janet A. Bridges, Richard Alan Nelson95
 6Relationship Management: A New Professional Model [et al.] / Susan Lucarelli-Dimmick, Traci E. Bell, Samuel G. Burgiss117
 7Building Employee and Community Relationships Through Volunteerism: A Case Study / Laurie J. Wilson137
 8Public Relations: Toward a Global Professionalism / Dean Kruckeberg145
 9Organization and Key Public Relationships: Testing the Influence of the Relationship Dimensions in a Business to Business Context / Stephen D. Bruning, John A. Ledingham159
IIIImplications of the Relational Perspective175
 10An Interpersonal Primer With Implications for Public Relations / T. Dean Thomlison177
 11From Personal Influence to Interpersonal Influence: A Model for Relationship Management / Elizabeth L. Toth205
 12"Relationship" and the Evolution of Network News / Steven A. Esposito, Stephen C. Koch221
 Author Index239
 Subject Index245


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