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Title Fashion and film : moving images and consumer behavior / Peter Bug, editor.
Imprint Singapore : Springer, 2020.

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Series Springer Series in Fashion Business Ser.
Springer series in fashion business.
Subject Fashion merchandising.
Consumer behavior.
Clothing and dress in motion pictures.
Clothing and dress on television.
Alt Name Bug, Peter,
Description 1 online resource (xvi, 301 pages).
Note Print version record.
Contents An Introductory Viewpoint to Fashion and Film / Peter Bug -- Contemporary Traditional Use of Films in Fashion -- Cinema Films Influencing Fashion / Peter Bug, Charlotte L. Niemann, Lisa Welle -- Fashion and Fashion Advertisement in TV-Study Germany / Peter Bug, Laura Bessler, Janina Bendix -- Fashion Product Placement in International TV Series / Peter Bug, Larissa Blau -- Social Media Altering the Use of Moving Images in Fashion -- YouTube Fashion Videos / Peter Bug, Cora Winker, Patrizia Zillikens -- Instagram Fashion Videos / Peter Bug, Madeleine T. Heene -- Self-referencing Fashion Brand Films / Peter Bug, Maike Hohnhorst -- Music Videos and Fashion Business-Hip-Hop Study / Peter Bug, Thi Quynh Anh Dao -- New Use of Films in Fashion Commerce -- Fashion show films / Peter Bug, Martha Windhab -- Event Films Influencing Fashion / Peter Bug, Jacqueline Diefenbach, Anna Heller -- Overview of Product Presentation with Moving Images in Fashion E-Commerce / Peter Bug, Julia Helwig -- Current Use of Moving Images for Product Presentation in Fashion E-Commerce / Peter Bug, Julia Helwig -- Analysis of Moving Images in Fashion Stores in Stuttgart / Peter Bug, Marcus Adam, Katharina Moessle -- Future Forms of Moving Images for Fashion Business -- The Future of Fashion Films in Augmented Reality and Virtual Reality / Peter Bug, Melina Bernd.
Summary This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as 'fashion company identity films or 'fashion and music videos are covered in order to get a more complete analysis from a consumer influenced perspective. Peter Bug is a professor of Fashion Marketing at Reutlingen University in Germany since 2000 and founding dean of the B. Sc. program International Fashion Retail since 2010. 2005 he lectured the Marketing and Marketing Research courses as full professor for one semester at the College of Business at Valparaiso University, IN, USA. Before his university time he worked as sales forecasting consultant for numerous mainly European-based fashion and textiles companies like adidas France and adidas Headquarters, Germany. He gained additional consultancy and teaching experience outside Europe in USA, China, Peru, and Morocco.
ISBN 9789811395420 (electronic bk.)
981139542X (electronic bk.)
9789811395413 (print)
ISBN/ISSN 10.1007/978-981-13-9
OCLC # 1120695896
Additional Format Print version: Bug, Peter. Fashion and Film : Moving Images and Consumer Behavior. Singapore : Springer, 2019 9789811395413

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