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Author Yu, LiAnne.
Title China's new culture of cool : understanding the world's fastest-growing market / Lianne Yu, Cynthia Chan, Christopher Ireland.
Imprint Berkeley, Calif. : New Riders, 2007.

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Author Yu, LiAnne.
Series Voices that matter
Voices that matter.
Subject Consumers -- China.
Business enterprises, Foreign -- China.
Investments, Foreign -- China.
China -- Commerce.
China -- Economic conditions -- 2000-
China -- Social conditions -- 2000-
Popular culture -- China.
Alt Name Chan, Cynthia.
Ireland, Christopher.
Description 1 online resource (xi, 139 pages) : illustrations, map.
Note Includes index.
Print version record.
Contents A generation of early adopters -- The power in the middle -- The new faces of young China -- Yi Shi Zhu Xing -- Yi (style) -- Shi (food) -- Zhu (living) -- Xing (mobility) -- Future present.
Access Use copy Restrictions unspecified star
Summary "Authors LiAnne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this illustrated analysis of the world's fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle - food, style, home life, and mobility - they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis."--Jacket.
Reproduction Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010.
System Details Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212
Note digitized 2010 HathiTrust Digital Library committed to preserve pda
English.
ISBN 9780321491060 (electronic bk.)
0321491068 (electronic bk.)
9780321453440
0321453441
0321453441 (Paper)
1280848448
9781280848445
9786610848447
6610848440
OCLC # 141187776
Additional Format Print version: Yu, LiAnne. China's new culture of cool. Berkeley, Calif. : New Riders, 2007 0321453441 9780321453440 (DLC) 2006287425 (OCoLC)76062359


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