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EBOOK
Author Clarke, Sally H.,
Title Trust and power : consumers, the modern corporation, and the making of the United States automobile market / Sally H. Clarke.
Imprint New York, N.Y. : Cambridge University Press, [2007]
2007

LOCATION CALL # STATUS MESSAGE
 OHIOLINK ACLS HISTORY EBOOKS    ONLINE  
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LOCATION CALL # STATUS MESSAGE
 OHIOLINK ACLS HISTORY EBOOKS    ONLINE  
View online
Author Clarke, Sally H.,
Series ACLS Humanities E-Book (Series)
Subject Automobile industry and trade -- United States -- History.
Description 1 online resource
polychrome rdacc
Note Title from title page screen of July 13, 2007.
"This electronic book contains the following additional features not available in the print version: 25 additional images, links to informational resources on the Web, film clip."--Copyright and Permissions.
Bibliography Note Includes bibliographical references and index.
Contents Risks of innovation, risks of injury -- New firms and the problem of social costs -- Corporate strategies and consumers' loyalty -- Engineering a mass product -- A machine age aesthetic -- The franchised car dealer and consumers' marketing dilemma -- Automobiles and institutional change -- Conclusion.
Note Transcribed from: Trust and power : consumers, the modern corporation, and the making of the United States automobile market / Sally H. Clarke. New York : Cambridge University Press, 2006. xviii, 296 p. : ill. ; 24 cm. 9780521868785 0521868785
This volume is made possible by a grant from the Andrew W. Mellon Foundation.
ISBN 9780521868785 (E-Book)
0521868785 (E-Book)
OCLC # 230194655
Additional Format Print version: Clarke, Sally H. Trust and power. New York, N.Y. : Cambridge University Press, 2007 (DLC) 2006018742


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