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Author Codita, Roxana.
Title Contingency factors of marketing-mix standardization : German consumer goods companies in Central and Eastern Europe / Roxana Codita ; with a foreword by Frank-Martin Belz.
Imprint Wiesbaden : Gabler, 2010.

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Series Gabler Research. Applied marketing science
Gabler research. Applied marketing science.
Subject Marketing -- Standards -- Germany -- Management.
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Series Gabler Research. Applied marketing science
Gabler research. Applied marketing science.
Subject Marketing -- Standards -- Germany -- Management.
Description 1 online resource (xxii, 312 pages) : illustrations.
Thesis Diss (Ph. D.)--Technische Universitat Munchen, 2010.
Bibliography Note Includes bibliographical references.
Note Print version record.
ISBN 9783834961693 (electronic bk.)
3834961698 (electronic bk.)
OCLC # 710061655