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LEADER 00000cam  2200961Mi 4500 
001    659500728 
003    OCoLC 
005    20201009145543.9 
006    m     o  d         
007    cr |n|---||||| 
008    100830s2010    xx      o     000 0 eng d 
010    |z2010012324 
015    GBB065069|2bnb 
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024 8  9786612728907 
024 8  9780470614181 
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037    CL0500000084|bSafari Books Online 
037    7BE42B5C-F3C0-406F-9EF5-A6432E33D073|bOverDrive, Inc.
       |nhttp://www.overdrive.com 
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049    MAIN 
050  4 HF5827.95|b.B73 2010 
072  7 KJ|2bicssc 
072  7 BUS|x002000|2bisacsh 
082 04 659.13 
100 1  Phillips, Robbin. 
245 10 Brains on Fire :|bIgniting Powerful, Sustainable, Word of 
       Mouth Movements. 
260    Hoboken :|bJohn Wiley & Sons,|c2010. 
300    1 online resource (223 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file 
505 0  BRAINS ON FIRE: Igniting Powerful, Sustainable, Word of 
       Mouth Movements; Contents; Acknowledgments; Introduction; 
       Lesson 1: Movements Aren't about the Product Conversation;
       They're about the Passion Conversation; Lesson 2: 
       Movements Start with the First Conversation; Lesson 3: 
       Movements Have Inspirational Leadership; Lesson 4: 
       Movements Have a Barrier of Entry; Lesson 5: Movements 
       Empower People with Knowledge; Lesson 6: Movements Have 
       Shared Ownership; Lesson 7: Movements Have Powerful 
       Identities; Lesson 8: Movements Live Both Online and Off-
       Line. 
505 8  Lesson 9: Movements Make Advocates Feel Like Rock 
       StarsLesson 10: Movements Get Results; Lesson 11: Your 
       Turn; About the Authors; Index. 
520    Develop and harness a powerful, sustainable word-of-mouth 
       movement. How did the 360-year-old scissor company, 
       Fiskars, double its profit in key markets just by 
       realizing its customers had already formed a community of 
       avid scrapbookers? How is Best Buy planning to dominate 
       the musical instruments market? By understanding the 
       Brains on Fire model of tapping movements and stepping 
       away from the old-school marketing "campaign" mentality. 
       Brains on Fire offers original, practical and actionable 
       steps for creating a word-of-mouth movement for 
       corporations, products, services, and organiza. 
542    |fCopyright  John Wiley & Sons|g2010 
588 0  Print version record. 
650  0 Word-of-mouth advertising. 
650  0 Business referrals. 
650  0 Consumer satisfaction. 
650  2 Advertising. 
650  2 Marketing. 
650  2 Communication. 
650  2 Consumer Behavior. 
650  7 BUSINESS & ECONOMICS|xAdvertising & Promotion.|2bisacsh 
650  7 Business referrals.|2fast|0(OCoLC)fst00842865 
650  7 Consumer satisfaction.|2fast|0(OCoLC)fst00876403 
650  7 Word-of-mouth advertising.|2fast|0(OCoLC)fst01180179 
700 1  Cordell, Greg. 
700 1  Church, Geno. 
776 08 |iPrint version:|aPhillips, Robbin.|tBrains on Fire : 
       Igniting Powerful, Sustainable, Word of Mouth Movements.
       |dHoboken : John Wiley & Sons, Inc., 2010|z9780470614181 
990    ProQuest Safari|bO'Reilly Online Learning: Academic/Public
       Library Edition|c2020-10-09|yKB collection name change
       |5OH1 
990    ProQuest Safari|bO'Reilly Safari Learning Platform: 
       Academic edition|c2018-10-22|yNew collection 
       ProQuest.ormac|5OH1 
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