Return to home page
Searching: Muskingum library catalog
In response to the COVID-19 outbreak, statewide lending via OhioLINK and SearchOhio has been suspended. OPAL member libraries have closed or are operating at reduced service levels. Please contact your library with specific lending requests or if you need assistance.
  Previous Record Previous Item Next Item Next Record
  Reviews, Summaries, etc...
Author Coussement, Kristof.
Title Marketing research with SAS enterprise guide / by Kristof Coussement, Nathalie Demoulin and Karine Charry.
Imprint Farnham, Surrey, England : Gower ; Burlington, VT : Ashgate, 2011.

Author Coussement, Kristof.
Subject Enterprise guide.
SAS (Computer file)
Marketing research -- Data processing.
Business -- Data processing.
Alt Name Demoulin, Nathalie.
Charry, Karine.
Description 1 online resource (302 pages)
polychrome rdacc
Bibliography Note Includes bibliographical references and index.
Contents Getting started with SAS enterprise guide -- Descriptive analysis -- Exploratory factor analysis -- Cluster analysis -- Hypothesis testing -- Correlations -- Regression analysis -- Discriminant analysis.
Summary Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SASĀ® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business and research problems.More information on the book structure, the SASĀ® (OnDemand) Enterprise Guide solution, and how to freely request the datasets used in the book is available on http://www.
Note Print version record.
ISBN 9781409426776 (electronic bk.)
1409426777 (electronic bk.)
OCLC # 755929439
Additional Format Print version: Coussement, Kristof. Marketing research with SAS enterprise guide. Farnham, Surrey, England : Gower ; Burlington, VT : Ashgate, 2011 9781409426769 (DLC) 2011031227 (OCoLC)745979975

If you experience difficulty accessing or navigating this content, please contact the OPAL Support Team