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EBOOK
Author Coussement, Kristof.
Title Marketing research with SAS enterprise guide / by Kristof Coussement, Nathalie Demoulin and Karine Charry.
Imprint Farnham, Surrey, England : Gower ; Burlington, VT : Ashgate, 2011.

Author Coussement, Kristof.
Subject Enterprise guide.
SAS (Computer file)
Marketing research -- Data processing.
Business -- Data processing.
Alt Name Demoulin, Nathalie.
Charry, Karine.
Description 1 online resource (302 pages)
polychrome rdacc http://rdaregistry.info/termList/RDAColourContent/1003
Bibliography Note Includes bibliographical references and index.
Contents Getting started with SAS enterprise guide -- Descriptive analysis -- Exploratory factor analysis -- Cluster analysis -- Hypothesis testing -- Correlations -- Regression analysis -- Discriminant analysis.
Summary Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SASĀ® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business and research problems.More information on the book structure, the SASĀ® (OnDemand) Enterprise Guide solution, and how to freely request the datasets used in the book is available on http://www.
Note Print version record.
ISBN 9781409426776 (electronic bk.)
1409426777 (electronic bk.)
1283281945
9781283281942
9781409426769
1409426769
OCLC # 755929439
Additional Format Print version: Coussement, Kristof. Marketing research with SAS enterprise guide. Farnham, Surrey, England : Gower ; Burlington, VT : Ashgate, 2011 9781409426769 (DLC) 2011031227 (OCoLC)745979975


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