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Author Diller, Stephen.
Title Making meaning : how successful businesses deliver meaningful customer experiences / Steve Diller, Nathan Shedroff, Darrel Rhea.
Imprint Berkeley, CA : New Riders, 2006.

LOCATION CALL # STATUS MESSAGE
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LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
Author Diller, Stephen.
Subject Marketing.
Strategic planning.
Consumer goods -- Purchasing -- Psychological aspects.
Service industries -- Marketing -- Psychological aspects.
Consumer satisfaction.
Relationship marketing.
Alt Name Shedroff, Nathan.
Rhea, Darrel.
Description 1 online resource (vi, 146 pages) : illustrations
Note Includes index.
Print version record.
ISBN 0321445112 (electronic bk.)
9780321445117 (electronic bk.)
0321497767 (electronic bk.)
9780321497765 (electronic bk.)
0321374096
9780321374097
OCLC # 71665783
Additional Format Print version: Diller, Stephen. Making meaning. Berkeley, Calif. : New Riders, 2006 9780321374097 (OCoLC)63185971


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