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Author McKercher, Bob.
Title Cultural tourism : the partnership between tourism and cultural heritage management / Bob McKercher, Hilary du Cros.
Imprint New York : Haworth Hospitality Press, ©2002.

Author McKercher, Bob.
Subject Heritage tourism.
Alt Name Du Cros, Hilary.
Description 1 online resource (xiii, 262 pages) : illustrations
Bibliography Note Includes bibliographical references (pages 233-254).
Contents Ch. 1. Introduction -- Ch. 2. Challenges in Achieving Sustainable Cultural Tourism -- Ch. 3. How Tourism Works -- Ch. 4. Cultural Heritage Management -- Ch. 5. Tangible Heritage -- Ch. 6. Intangible Heritage and Its Management -- Ch. 7. Cultural Tourism Products -- A Regional Perspective -- Ch. 8. Commodification, Environmental Bubbles, and Cultural Tourism Products -- Ch. 9. The Cultural Tourism Market: A Cultural Tourism Typology -- Ch. 10. Gatekeepers -- Ch. 11. Assessment -- Ch. 12. Asset Auditing and Planning -- Ch. 13. Marketing -- Ch. 14. Presentation and Management of Heritage Assets.
Note Print version record.
Summary Sustainable cultural tourism can only occur when the tourism professionals & the cultural heritage professionals form a true partnership based on understanding & appreciation of each other's merits. This book combines the different perspectives & develops a number of conceptual models.
ISBN 9781136615153 (electronic bk.)
1136615156 (electronic bk.)
OCLC # 812914877
Additional Format Print version: McKercher, Bob. Cultural tourism. New York : Haworth Hospitality Press, ©2002 0789011050 (DLC) 2001039564 (OCoLC)47665512

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