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EBOOK
Author Kaiser, Michael M., 1953-
Title The cycle : a practical approach to managing arts organizations / Michael M. Kaiser with Brett E. Egan.
Imprint Waltham, Massachusetts : Brandeis University Press, [2013]
2013

Author Kaiser, Michael M., 1953-
Series UPCC book collections on Project MUSE. Political Science and Policy Studies.
Subject Performing arts -- Management.
Alt Name Egan, Brett E.
Description 1 online resource (187 pages)
Contents Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning.
Summary In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on--in short, to participate in the organization's programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers. Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, board, and audience members, artists, and donors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively; as a result, the "family" continues to grow, providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations, and the theory behind it can be used as a diagnostic tool to reveal--and remedy--the problems of troubled ones. This book addresses each element of the cycle in the hope that more arts organizations around the globe--from orchestras, theaters, museums, opera companies, and classical and modern dance organizations to service organizations and other not-for-profit cultural institutions--will be able to sustain remarkable creativity, pay the bills, and have fun doing so!
Note Print version record.
ISBN 9781611684780 (electronic bk.)
1611684781 (electronic bk.)
129979405X
9781299794054
9781611684001
1611684005
OCLC # 858878954
Additional Format Print version: Kaiser, Michael M. Cycle 9781611684001 (DLC) 2013008966 (OCoLC)840463230


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