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Author Karr, Douglas.
Title Corporate blogging for dummies / by Douglas Karr and Chantelle Flannery.
Imprint Hoboken, N.J. : Wiley, 2010.

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Author Karr, Douglas.
Series For dummies
--For dummies.
Subject Blogs.
Internet marketing.
Business communication -- Blogs.
Alt Name Flannery, Chantelle.
Description 1 online resource (xvi, 416 pages) : illustrations
Contents Getting started with corporate blogging -- Mapping out and implementing your corporate blog -- Engaging your search engine optimization strategy -- Expanding blog posts and promoting content -- Measuring success -- The part of tens.
Note Print version record.
Summary Establish a successful corporate blog to reach your customers. Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You'll discover how to prepare, e.
ISBN 9780470901458 (electronic bk.)
0470901454 (electronic bk.)
9780470604571 (pbk.)
0470604573 (pbk.)
ISBN/ISSN 9786612708138
OCLC # 663961029
Additional Format Print version: Karr, Douglas. Corporate blogging for dummies. Hoboken, N.J. : Wiley, 2010 9780470604571 (DLC) 2010930964 (OCoLC)624413625

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