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Title The merchants of cool / produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston.
Imprint [Alexandria, Va.] : Distributed by PBS Home Video, [2003]

Subject Teenage consumers -- United States.
Advertising and youth -- United States.
Mass media and teenagers -- United States.
Marketing -- Moral and ethical aspects -- United States.
Marketing -- Social aspects -- United States.
Popular culture -- United States.
Alt Name Goodman, Barak.
Goodman, Rachel Dretzin.
Rushkoff, Douglas.
10/20 Productions.
WGBH Educational Foundation.
WGBH (Television station : Boston, Mass.)
PBS Home Video.
Alternate Title Frontline (Television program)
Add Title Frontline : the merchants of cool
Description 1 videocdisc (approximately 60 min.) : sound, color ; 4 3/4 in.
1/2 in.
polychrome rdacc
System Details DVD.
Note Closed-captioned.
Performer Correspondent, Douglas Rushkoff.
Note Originally broadcast as a segment of the television program: Frontline.
Summary "Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://
Publisher # FROL-6909 PBS Home Video
OCLC # 51627515

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