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AUDIOVISUALS
Title The persuaders / directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston.
Imprint [Alexandria, Va.] : PBS Home Video, [2004]
©2004

LOCATION CALL # STATUS MESSAGE
 MUSKINGUM DVD  HF5823 .P47 2004    AVAILABLE  
LOCATION CALL # STATUS MESSAGE
 MUSKINGUM DVD  HF5823 .P47 2004    AVAILABLE  
Subject Advertising.
Public relations.
Marketing.
Advertising -- United States.
Alt Name Goodman, Barak.
Goodman, Rachel Dretzin.
Soenens, Muriel.
Rushkoff, Douglas.
Ark Media (Firm)
WGBH (Television station : Boston, Mass.)
PBS Home Video.
Alternate Title Frontline (Television program)
Description 1 videodisc (approximately 90 min.) : sound, color ; 4 3/4 in.
polychrome rdacc
System Details DVD.
Performer Correspondent: Douglas Rushkoff.
Credits Editor, Pamela Scott Arnold ; camera, Stephen McCarthy ; music, Gary Lionelli.
Note Originally broadcast on Nov. 9, 2004 as a segment of Frontline.
"This film is presented in widescreen format ... Enhanced for 16 x 9 televisions"--Container.
Summary Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
Note Closed-captioned.
ISBN 0793646855
9780793646852
ISBN/ISSN 841887005159
Publisher # FRL62303 PBS Home Video
OCLC # 59670567


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