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BOOK
Author Davis, Sally Prince, 1942-
Title Creative self-promotion on a limited budget / by Sally Prince Davis.
Imprint Cincinnati, Ohio : North Light Books, [1992]
©1992

LOCATION CALL # STATUS MESSAGE
 MUSKINGUM QUARTO  NC1001.6 .D37    AVAILABLE  LOCAL CIRC ONLY
LOCATION CALL # STATUS MESSAGE
 MUSKINGUM QUARTO  NC1001.6 .D37    AVAILABLE  LOCAL CIRC ONLY
Author Davis, Sally Prince, 1942-
Subject Graphic arts -- United States -- Marketing.
Commercial art -- United States -- Marketing.
Description 118 pages : illustrations ; 28 cm
Note Includes index.
ISBN 0891344381 (paper) : $19.95
OCLC # 25550763
Table of Contents
Sect. 1Self-Promotion: Truths, Tricks and Tips1
  Learn how to recognize and take advantage of every self-promotion opportunity and keep your efforts low-cost 
  What Is Self-Promotion?2
  Indirect Self-Promotion: Establishing Your Business Image2
  Direct Self-Promotion: Connecting With Potential Clients3
  Types of Promotion Pieces4
  Buying Ads in Creative Sourcebooks6
  Producing a 3-D Promotion / Marty Ittner7
  Low-Cost Self-Promotion8
  Planning Your Promotion Strategy10
  Making Pro Bono Work Pay / David Levy12
  The Merits of Pro Bono Work14
  Speaking of Opportunity / Rex Peteet16
Sect. IILow-Cost Self-Promotion Success Stories21
  A Designed Move / M. Brooks Greene22
  Keen As Mustard / Catharine Bradbury26
  Self-Promotion to Remember / Robin Seaman31
  A Brush With Color / Karen Gourley Lehman34
  Pressing Self-Promotion / Jennifer Kennard36
  Another Great Idea / Carmen Ramirez40
  An Idea Worth Keeping / John Bielenberg44
  A Team by Design / Sheree Clark, John Sayles46
  Where There's a Will / Robert B. Allen50
  Promotions for Repeat Business / David Levy55
  Remember the Big Picture / Kim Youngblood58
  Promotion That's in the Bag / Tom Graham60
  Production to the Max / Maxi Harper64
  A Stand-Out Promotion / Robert Upton68
  Hitting Your Niche / Tom Scott70
  A World of Difference / Dana Lytle72
  More Is Better / Susan Greenstein77
  Keep the Client in Mind / Supon Phornirunlit80
  Precious Promotions / Lynn Tanaka88
  Savvy, Serious and Fun / Collette Murphy92
  A Wiz at Self-promotion / Susan Tyrrell96
  Promotion in Three Dimensions / Stephanie Hooton, Hien Nguyen101
  Promotion a Year at a Time / Shari Kura Smith105
  Memorable Mailers / Victoria A. Vandeventer108
 Permissions/Credits114
 Index115


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