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EBOOK
Title Cultural studies of LEGO : more than just bricks / Rebecca C. Hains, Sharon R. Mazzarella, editors.
Imprint Cham, Switzerland : Palgrave Macmillan, [2019]
2019

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SPRINGER EBOOKS    ONLINE  
View online
LOCATION CALL # STATUS MESSAGE
 OHIOLINK SPRINGER EBOOKS    ONLINE  
View online
Subject LEGO koncernen (Denmark)
LEGO toys -- Social aspects.
Alt Name Hains, Rebecca C., 1976-
Mazzarella, Sharon R.,
Description 1 online resource (xix, 357 pages) : illustrations.
Bibliography Note Includes bibliographical references and index.
Summary This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO's status as the worlds largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the childrens popular culture market alike.
Note Online resource; title from digital title page (viewed on December 18, 2019).
Contents "Let there be LEGO!" : an introduction to Cultural studies of LEGO / Sharon R. Mazzarella and Rebecca C. Hains -- Part I. LEGO as media text. In a "justice" league of their own : transmedia storytelling and paratextual reinvention in LEGO's DC super heroes / Lincoln Geraghty -- "Hey, kids. Who wants a shot from the merch gun?!" : LEGO Batman as a gateway commodity intertext / Matthew P. McAllister and Jared LaGroue -- Everything is awesome when you're part of a list : the flattening of distinction in post-ironic LEGO media / Ari Mattes -- Made up prophecies : metamodern play with religion, spirituality and monomyth in the LEGO universe / Sissel Undheim -- The accursed second part : small-scale discourses of gender and race in The LEGO movie 2 / Matthias Zick Varul Part II. Creativity in the LEGO universe. Master building and creative vision in The LEGO movie / Jonathan Rey Lee -- Toyetics and novelizations : bringing The LEGO movie to the page / Joyce Goggin -- LEGO porn : phallic pleasure and knowledge / Shannon Brownlee -- "It's all about the brick" : mobilizing adult fans of LEGO / Nancy A. Jennings -- Part III. The politics of representation in the LEGO franchise. "I just don't really, like, connect to it" : how girls negotiate LEGO's gender-marked toys / Rebecca C. Hains and Jennifer W. Shewmaker -- Mia had a little lamb : gender and species stereotypes in LEGO sets / Debra Merskin -- The man behind the mask : camp and queer masculinity in LEGO Batman / Kyra Hunting -- A license to diversify : media franchising and the transformation of the 'universal' LEGO minifigure / Derek Johnson
ISBN 3030326640 (ebook)
9783030326647 (electronic bk.)
3030326632
9783030326630
OCLC # 1129169097
Additional Format Print version: Cultural studies of LEGO. Cham, Switzerland : Palgrave Macmillan, [2019] 3030326632 9783030326630 (OCoLC)1117551964



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