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EBOOK
Author Herz, J.C.,
Title Analytics and Witch-Doctoring [electronic resource] / Herz, J.C..
Imprint O'Reilly Media, Inc., 2011.
Edition 1st edition.

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
Author Herz, J.C.,
Subject Internet videos.
Streaming video.
Alt Name Safari, an O'Reilly Media Company.
Description 1 online resource (1 video file, approximately 33 min.)
Edition 1st edition.
Summary This presentation lays bare the dark underbelly of analytics in the enterprise. Drawing on darkly humorous experiences, the speaker will explain why executives treat analytics as an occult phenomenon. The talk will give executives the mental tools to separate strategically valuable analytics projects from fishing expeditions, and provide litmus tests to keep the witch doctors honest.
Reproduction Electronic reproduction. Boston, MA : Safari. Available via World Wide Web.
System Details Mode of access: World Wide Web.
Note Copyright O'Reilly Media, Inc.
Issued By Made available through: Safari, an O'Reilly Media Company.
Note Online resource; Title from title screen (viewed March 10, 2011)
ISBN 9781449305826
ISBN/ISSN 9781449305826
OCLC # 1153441136
Additional Format 1-4493-0582-2



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