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Author Herz, Sarah,
Title Green power already out of breath? why do German consumers not switch to green electricity? / Sarah Herz.
Imprint Hamburg, Germany : Anchor Academic Publishing, 2014.

Author Herz, Sarah,
Subject Energy conservation.
Renewable energy sources.
Sustainable development.
Description 1 online resource (99 pages) : illustrations (some color)
Bibliography Note Includes bibliographical references.
Note Online resource; title from PDF cover (ebrary, viewed April 16, 2014).
Contents Green power already out of breath?; Abstract; List of Abbreviations; Table of Contents; 1. Introduction; 2. Method; 3. The German Electricity Market; 4. Theory on Consumer Behavior in the Electricity Market; 5. Motives for Non Switching to a Green Electricity Vendor; 6. Empirical Investigation in the German Federal State of Mecklenburg West Pomerania; 6.1 Sampling Method & Data Collection; 6.2 Questionnaire Design & Measures; 6.3 Data Analysis & Data Discussion; 6.4 Conclusion & Assessment; 7. Conclusion; List of References; Appendix
Summary The following investigation provides a profound analysis on the motives that hinder German consumers from shifting to green power vendors. While academic research provides many potential reasons, only a few investigations have so far dealt with internal and external influences on switching behavior as well as actual compliance with theoretical models. In this context, a survey has been undertaken in the Federal State of Mecklenburg-West-Pomerania to analyze the personal relevance of different motives for consumers. Furthermore, the survey also aimed at analyzing the compliance of theoretic.
ISBN 9783954895748 (electronic bk.)
3954895749 (electronic bk.)
OCLC # 878149091
Additional Format Print version: Herz, Sarah. Green power already out of breath? why do German consumers not switch to green electricity? Hamburg, Germany : Anchor Academic Publishing, 2014 100 pages 9783954890743

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