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Title Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal.
Imprint Cham : Springer International Publishing, 2018.

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Series Advances in theory and practice of emerging markets
Advances in theory and practice of emerging markets.
Subject New products -- Marketing.
International business enterprises -- Social aspects.
Strategic planning.
Social marketing.
Alt Name Dwivedi, Yogesh Kumar,
Rana, Nripendra P.,
Slade, Emma L.,
Shareef, Mahmud Akhter, 1966-
Clément, Marc, 1962-
Simintiras, Antonis C.,
Lal, Banita,
Add Title Challenges, opportunities and research agenda
Description 1 online resource (xxi, 425 pages) : illustrations.
Bibliography Note Includes bibliographical references at chapter ends, and index.
Contents Part I. Economics and finance ; The political economy of financial development : a review / Sumon Kumar Bhaumik -- Grievance redressal in the Indian financial regulatory space: the unified approach / Parimala Veluvali -- Role of intermediaries in providing financial access : current and future research trends / Rajesh Chandwani and Vaibhavi Kulkarni -- The UK economy and Brexit / David Blackaby -- Part II. Financial technology ; Digital technologies and pro-poor finance / Silvia Masiero and M.N. Ravishankar -- Identifying critical success factor (CSFs) for the adoption of digital payment systems : a study of Indian national banks / G.P. Sahu and Naveen Kumar Singh -- Mobile banking adoption : key challenges and opportunities and implications for a developing country / Sujeet Kumar Sharma and Saeed Al-Muharrami
Part III. Digital business ; Hyper-localizing e-commerce strategy : an emerging market perspective / Nitish Singh and Brendan M. Keating -- Exploring e-business in Indian SMEs : adoption, trends and the way forward / Vishnupriya Raghavan, Marya Wani, and Dolphy M. Abraham -- Opportunities and challenges of augmented reality shopping in emerging markets / Salma S. Abed -- The impact of social media on internal communications in the Tanzanian telecom industry / Shirumisha Kwayu, Banita Lal, and Mumin Abubakre
Part IV. Information systems and communication technologies ; Social media research in and of India : a snapshot / P. Vigneswara Ilavarasan -- Evaluating the current situation of mobile services (M-services) in the Kingdom of Saudi Arabia / Abdullah Mohammed Baabdullah, Ali Abdallah Alalwan, and Naim Salameh Al Qadi -- An examination of the role of national IT development and infrastructure in models for smartphone adoption and use : the cases of Iraq, Jordan, and the UAE / Nisreen Ameen and Robert Willis -- Factors influencing the adoption of e-ticketing in Arabic frontier markets : conceptual extension of UTAUT / Zainah Qasem -- Internet of things (IoT) in agriculture supply chain management : a developing country perspective / Sunil Luthra, Sachin K. Mangla, Dixit Garg, and Anil Kumar -- Readiness of smart city : emerging economy perspective / Sheshadri Chatterjee and Arpan Kumar Kar -- Integration of public sector healthcare information systems with private sector healthcare providers in Pakistan : challenges, opportunities and solutions / Khalil Khoumbati, Munir Abbasi, Syed Ghulam Sarwar Shah, and Lampros K. Stergioulas
Part V. Marketing ; Adoption of pro-poor innovations in the context of the base of the pyramid and subsistence marketplaces : challenges, opportunities and research agenda / Ben Lowe and Md. Rajibul Hasan -- Branding for bottom of the pyramid : a case of branded footwear consumer in Indian rural setting / Ashish Gupta and Anushree Tandon -- Rurality in flux : a perspective on rural tourism enterprise / Gunjan Saxena -- Factors affecting Jordanian consumer's attitudes towards Facebook advertising : case study of tourism / Dina Hesham Abu-Ghosh, Hani Al-Dmour, Ali Abdallah Alalwan, and Rand Hani Al-Dmour -- Factors affecting consumers' pro-environmental behaviours in Saudi Arabia / Hawazin Alzubaidi -- Do you like to be an aspirational referee to promote a product? Act like a celebrity in emerging market / Mahmud A. Shareef, Vinod Kumar, Uma Kumar, and Mohammad Abdallah Ali Alryalat
Part VI. Management and international business ; Institutional export barriers on exporters from emerging markets : evidence from China / Jia Li and Ling Liu -- What caused the shortage of labour : examining the recruitment and selection in the internet financial industry in China / Jingyi Liu and Yujie Cai -- Advances in talent management research : a review of extant literature / Adel Alferaih -- Networking and entrepreneurial activity in Kuwait / Antonis C. Simintiras and Yusif M. Al-Hajji -- The ethics and governance of an emerging technology in an emerging market : the case of private umbilical cord blood banking in India / Shashank S. Tiwari -- Institutional voids and Indian automotive industry : challenges and reflection / Maneesh Kumar.
Summary This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM's also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. This book investigates problems specific to emerging markets, and identifies new theoretical constructs, hypotheses (re)development, and emphasizes institutional contexts. The chapters in this book establish new conceptual and theoretical paradigms from multidisciplinary perspectives concentrated in the areas of information systems, electronic government, and digital and social media matters. The book focuses on topics in these areas such as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and surveys the potential challenges and opportunities that may arise. These concepts and topics covered in this book are vital for making the global economy more equitable and sustainable.
Note Online resource; title from PDF title page (EBSCO, viewed April 17, 2018).
ISBN 9783319750132 (electronic bk.)
3319750135 (electronic bk.)
9783319750149 (print)
9783030091286 (print)
ISBN/ISSN 10.1007/978-3-319-75013-2
OCLC # 1031373867
Additional Format Printed edition: 9783319750125

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