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Author Lewis, David, 1942-
Title The soul of the new consumer : authenticity -- what we buy and why in the new economy / Dr. David Lewis & Darren Bridger.
Imprint London ; Naperville, Ill. : Nicholas Brealey Pub., 2000.

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Author Lewis, David, 1942-
Subject Consumer behavior.
Alt Name Bridger, Darren.
Description 1 online resource (x, 246 pages) : illustrations
Bibliography Note Includes bibliographical references (pages 221-239) and index.
Note Print version record.
Access Use copy Restrictions unspecified star
Reproduction Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010.
System Details Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212
Note digitized 2010 HathiTrust Digital Library committed to preserve pda
Contents From Abundance to Authenticity: The Rise of the New Consumers -- From scarcity to abundance--from abundance to authenticity -- The anatomy of the soul -- New Consumers vs Old Consumers -- New Consumers 'r' us -- Persuading New Consumers: The Quest for Authenticity -- The lure of authenticity -- Authenticity, alienation and self-actualization -- Liking and authenticity -- Authenticity, credibility and expertise -- Authenticity and story telling -- Authenticity--your company's passport to prosperity -- The New Scarcities of Time, Attention and Trust -- Scarcities of time -- Scarcities of attention -- Scarcities of trust -- Scarcities of time, attention and trust can only get worse -- Tastespace: Creating the Ultimate Mall -- Why segmentation fails -- The ultimate mall -- Data mining -- Taste webs -- Exploiting tastespace -- When intuition replaces computer power -- Why Buzz Beats Hype: Cool Hunters, Mavens and the New Consumers -- Mavens--the power behind sales success -- Cool hunters and mavens--the true market makers -- Buzz vs hype -- How new ideas are adopted--buzz and diffusion -- Cool hunters, mavens and the cycle of innovation -- Identifying cool hunters and mavens -- Involving the New Consumer -- Why New Consumers get involved -- The rise of third places -- Information encourages involvement -- Why employees must be as involved as New Consumers -- Retail Heaven--Retail Hell: Why New Consumers Loathe 'Doing the Shopping' -- How stressful is shopping? -- What makes shopping so stressful?
Summary Have you ever wondered why buzz beats hype, why cheap is chic, or why new consumers loathe doing the shopping? New consumers are revolutionizing the world of business, our culture norms, and our social expectations. No longer confined by gender, age, ethnicity, or income, new consumers are breaking down barriers, shattering stereotypes, and redefining the marketplace and the very meaning of consumerism. From traditional to online retailing, from tracking coolhunters to exploring tastespace, The Soul of the New Consumer: Authenticity- What We Buy and Why in the New Economy by David Lewis and Da.
ISBN 0585356718 (electronic bk.)
9780585356716 (electronic bk.)
9781857884982 (electronic bk.)
1857884981 (electronic bk.)
1857882466
9781857882469
1857882989
9781857882988
OCLC # 47010212
Additional Format Print version: Lewis, David, 1942- Soul of the new consumer. London ; Naperville, Ill. : Nicholas Brealey Pub., 2000 1857882466
Table of Contents
 Foreword 
1From Abundance to Authenticity 
2Persuading New Consumers 
3The New Scarcities of Time, Attention and Trust 
4Tastespace 
5Why Buzz Beats Hype 
6Involving the New Consumer 
7Retail Heaven - Retail Hell 
8New Consumers - New Commercials 
9Winning their Hearts and Minds 
10Giving the Soul Control 
AppendixThe Mind Scan Research Program 
 Notes 
 Bibliography 
 Index 


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