Return to home page
Searching: Muskingum library catalog
Some OPAL libraries remain closed or are operating at reduced service levels. Materials from those libraries may not be requestable; requested items may take longer to arrive. Note that pickup procedures may differ between libraries. Please contact your library for new procedures, specific requests, or other assistance.
  Previous Record Previous Item Next Item Next Record
  Reviews, Summaries, etc...
Author Qin, Zheng, Dr.,
Title E-commerce strategy / Zheng Qin, Yang Chang, Shundong Li, Fengxiang Li.
Imprint Hangzhou : Zhejiang University Press ; Heidelberg : Springer, [2014]

View online
View online
Author Qin, Zheng, Dr.,
Series Advanced topics in science and technology in China, 1995-6819
Advanced topics in science and technology in China.
Subject Electronic commerce.
Electronic commerce -- Government policy.
Electronic commerce -- Case studies.
Electronic commerce -- China.
Electronic commerce -- China -- Case studies.
Alt Name Chang, Yang, 1981-
Li, Shundong,
Li, Fengxiang, Dr.,
Description 1 online resource (ix, 351 pages) : illustrations.
polychrome rdacc
Bibliography Note Includes bibliographical references and index.
Contents E-commerce and E-commerce Strategy -- National E-commerce Strategy -- E-commerce Strategy of Industries -- E-commerce Strategy in Enterprises -- E-commerce Strategy under Specific Strategic Environments -- E-commerce Technical Strategy -- The Present Situation and Outlook of E-commerce Strategy.
Summary E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
Note Print version record.
ISBN 9783642394140 (electronic bk.)
3642394140 (electronic bk.)
3642394132 (print)
9783642394133 (print)
ISBN/ISSN 10.1007/978-3-642-39414-0
OCLC # 894578760
Additional Format Printed edition: 9783642394133

If you experience difficulty accessing or navigating this content, please contact the OPAL Support Team