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EBOOK
Author Shank, Matthew D.,
Title Sports marketing : a strategic perspective / Matthew D. Shank and Mark R. Lyberger.
Imprint Abingdon, Oxon ; New York, NY : Routledge, 2015.
Edition 5th edition.

LOCATION CALL # STATUS MESSAGE
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LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
Author Shank, Matthew D.,
Subject Sports -- United States -- Marketing.
Sports -- Economic aspects -- United States.
Alt Name Lyberger, Mark R.,
Description 1 online resource (1 volume) : illustrations
Edition 5th edition.
Note Description based on print version record.
Bibliography Note Includes bibliographical references and index.
Contents pt. 1. Contingency framework for strategic sports -- pt. 2. Planning for market selection decisions -- pt. 3. Planning the sports marketing mix -- pt. 4. Implementing and controlling the strategic sports marketing process.
ISBN 9781138015951
9781317743446
131774344X
OCLC # 962419805
Additional Format Print version: Shank, Matthew D. Sports marketing. 5th edition. Abingdon, Oxon ; New York, NY : Routledge, 2015 9781138015951 (DLC) 2014020521 (OCoLC)881406946


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