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EBOOK
Author Jiang, Bin,
Title If the shoe fits : Wenzhou Aike Shoes Company, Ltd. / Bin Jiang, Patrick J. Murphy.
Imprint London : NeilsonJournals Publishing, 2007.

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAGE BUSINESS CASES    ONLINE  
View online
LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAGE BUSINESS CASES    ONLINE  
View online
Author Jiang, Bin,
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases.
Subject Wenzhou Aike Shoes Company, Limited -- Case studies.
Shoe industry -- China -- Case studies.
Footwear industry -- China -- Case studies.
Shoe industry -- Spain -- Elche -- Case studies.
Alt Name Murphy, Patrick J.,
Description 1 online resource : illustrations.
Note Originally Published InJiang, B., & Murphy, P. (2007). If the shoe fits: Wenzhou Aike Shoes Company, Ltd. Journal of International Business Education, 3(1), 5-12. JIBE3-0CS1.
Summary This case study addresses critical aspects of the strategic management decision to be made by Wenzhou Aike Shoes Company, Ltd., a Chinese multinational shoe manufacturer. The specific focus is on Aike's operations in Elche, Spain. Over a period of several years, upheaval stemming from a multitude of Chinese new entrants to Elche's revered shoemaking industry reached a flashpoint. The Chinese new entrants run operations significantly differently than the local Elche businesses in terms of daily practices, production, imitation, price competition, and supply chain management. All of these aspects derive from deep cultural differences and are highlighted in the case. Several strategic options, such as foreign partnership, brand acquisition, and exiting Elche are presented for discussion.
Note Description based on XML content.
ISBN 9781526461834 (ebook)
1526461838
OCLC # 1089142166



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