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EBOOK
Author James, Genie.
Title Winning in the women's health care marketplace : a comprehensive plan for health care strategists / Genie James.
Imprint San Francisco, Calif. : Jossey-Bass Publishers, 2000.

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Author James, Genie.
Subject Women's health services -- Economic aspects.
Women's health services -- Social aspects.
Women -- Health and hygiene.
Women's Health Services -- economics.
Women's Health.
Description 1 online resource (xix, 271 pages) : illustrations
Bibliography Note Includes bibliographical references and index.
Contents The Health Care Gatekeepers: Women Hold the Keys -- Understanding the Women's Health Marketplace / John Kaszuba -- The Women's Health Movement / Genie James -- Consumer Pressure Meets Public Policy / Genie James -- Following Women's Dollars / Genie James -- Adapting Product Lines and Information Technology for the Consumer / Genie James -- Women's Health Care: Mission, Managed Care, and Market Share -- Success Factors for Providers of Women's Health Services / Kathleen C. Hanold -- Private Sectors and the Women's Health Market / Rita J. Menitoff -- Integrated Systems of Care for Women's Health / Jaynelle F. Stichler -- The Social Reconnaissance Approach for Understanding Women's Health / Michael R.J. Felix, James N. Burdine -- The Underserved Woman as a Business Consideration / Genie James, Stacy A. Graham, Laura J. Reed -- Getting the Most from Each Marketing Dollar / Genie James -- The Hands Touching the Patients: Models for Care -- Physician Integration: When to Partner / Jeffrey B. Persson -- Practicing Care: The Nurse Practitioner Model / Cathy Hoot -- Employer Strategies: Women in the Workforce / Genie James, Holly E. Owens -- Creating Healing Environments for Women / Jaynelle F. Stichler -- Women's Health as a Strategic Initiative / Genie James, C. Ann Boeke -- Medicare Risk: Evolution and Implications for Women / Kimberly Weiss -- Relationship-Centered Care: Hope on the Horizon / Genie James -- Conclusion / Genie James.
Summary "Sponsored by the National Association for Women's Health, Winning in the Women's Health Care Marketplace outlines a systematic approach for creating a powerful health program that will capture the attention and loyalty of the emerging women's market. This comprehensive resource is a synthesis of the nation's best practices for the responsible and profitable delivery of a new model for health care services delivery, one in which the female consumer is a pivot for success. The stellar panel of contributors offers a wealth of knowledge and practical strategies in the three critical areas that impact a woman's choice of health care providers: 1) education and information 2) convenient diagnostic and clinical services, and 3) sensitive treatment by health care providers."--Jacket.
Note Print version record.
ISBN 0585183090 (electronic bk.)
9780585183091 (electronic bk.)
0787944440 (alk. paper)
OCLC # 44961280
Additional Format Print version: James, Genie. Winning in the women's health care marketplace. San Francisco, Calif. : Jossey-Bass Publishers, 2000 0787944440 (DLC) 99038980 (OCoLC)41892389
Table of Contents
 Preface 
 Acknowledgments 
 The Author 
Pt. 1The Health Care Gatekeepers: Women Hold the Keys1
 1Understanding the Women's Health Marketplace / John Kaszuba3
 2The Women's Health Movement / Genie James24
 3Consumer Pressure Meets Public Policy / Genie James34
 4Following Women's Dollars / Genie James46
 5Adapting Product Lines and Information Technology for the Consumer / Genie James55
Pt. 2Women's Health Care: Mission, Managed Care, and Market Share67
 6Success Factors for Providers of Women's Health Services / Kathleen C. Hanold69
 7Private Sectors and the Women's Health Market / Rita J. Menitoff77
 8Integrated Systems of Care for Women's Health / Jaynelle F. Stichler88
 9The Social Reconnaissance Approach for Understanding Women's Health / Michael R. J. Felix, James N. Burdine111
 10The Underserved Woman as a Business Consideration / Genie James, Stacy A. Graham, Laura J. Reed134
 11Getting the Most from Each Marketing Dollar / Genie James158
Pt. 3The Hands Touching the Patients: Models for Care169
 12Physician Integration: When to Partner / Jeffrey B. Persson171
 13Practicing Care: The Nurse Practitioner Model / Cathy Hoot185
 14Employer Strategies: Women in the Workforce / Genie James, Holly E. Owens195
 15Creating Healing Environments for Women / Jaynelle F. Stichler207
 16Women's Health as a Strategic Initiative / Genie James, C. Ann Boeke218
 17Medicare Risk: Evolution and Implications for Women / Kimberly Weiss226
 18Relationship-Centered Care: Hope on the Horizon / Genie James246
 19Conclusion / Genie James258
 Index263


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