Return to home page
Searching: Muskingum library catalog
We are currently experiencing delivery delays for items requested from other institutions while transitioning to a new statewide delivery service. Please contact your library with questions or advice about alternative resources. Thank you for your patience!
  Previous Record Previous Item Next Item Next Record
  Reviews, Summaries, etc...
Author Klewes, Joachim, 1954-
Title Out-thinking Organizational Communications : the Impact of Digital Transformation.
Imprint Cham : Springer International Publishing, 2016.

View online
View online
Author Klewes, Joachim, 1954-
Series Management for Professionals
Management for professionals.
Subject Information technology.
Alt Name Popp, Dirk.
Rost-Hein, Manuela.
Description 1 online resource (198 pages).
Contents Digital Transformation and the Challenges for Organizational Communications: An Introduction; Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate; Introduction: Exploring the Role of Communications; Communications: A Neglected Perspective in Discussions on the Digital Transformation; Four Industrial Generations and the Role of Corporate Communications; Our Definitions: Between Industrial Internet and Big Data; Industry 4.0 Or the Industrial Internet; Artificial Intelligence; Internet of Things (IoT); Big Data; Digital Transformation.
The Four ̀̀Trend Worlds of Digital Transformation: Technology, Business, Organization and SocietyThree Technological Trends; Three Societal Trends; Three Trends in Business Models; Three Organizational Trends; When Will Communication Vanish as a Profession?; References; Why we Might Wish to Be Governed by Algorithms: Insights into a Technophile Digital Mindset; We Are Digital; We Like Technology; We Appreciate ̀̀Machines at Work; We Dislike Fat Cats; We Love Life; We Trust Algorithms; We Are on the Verge of Becoming Cyborgs; We Are Aware of the Challenges; References.
Policy and Politics in the Era of the Industrial Internet: How the Digital Transformation Will Change the Political ArenaIntroduction: Policymaking-A Discursive Practise; Influencers Narratives: The Promises of the Industrial Internet; Operational Efficiency and the Digital Revolution; Outcome Economy: Promises of the Digital Era; Policy Responses: Regulatory Frameworks; Evidence or Algorithms?; Policies as Sellable Outcomes; Changes in the Political Industry; Electoral Campaigns; Political Organisations; Conclusions: The Responsibility of Professional Communicators; References.
The Changing Role of the Chief Marketing Officer: Unlocking the Power of Data-Driven CommunicationCMOs: In the Midst of the Storm; Engaging Throughout the Entire Lifecycle; Unlocking Insides; Data Is the Key; The Shift from a Customer-Focused to a Customer-Centric Mindset; Aligning Departments and Teams; Understanding Needs and Motivations; Preparing for a Disruptive Future; Reference; The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession; Introduction: Benefits and Risks of the Digital Transformation.
Four Fundamental Challenges for CompaniesThe New Competitive Landscape; New Contents and Tools of the Corporate Communication Profession; Communication Professionals Roles and Activities; Competencies for Today and Tomorrow; The Digital Transformation: A Challenge for Corporate Communication Scholars; References; Its About Trust: The IT Departments Role in a Digital Organisation: Why Techies May Be the New Communications Team; Introduction: Digitisation of the Value Chain; The Industrial Internet in the Electricity Sector; The Industrial Internet and the Introduction of Smart Devices.
Note Rethinking Your Entire Technology Architecture. The Rise of Distributed Intelligence.
Print version record.
ISBN 9783319418452
OCLC # 958385522
Additional Format Print version: Klewes, Joachim. Out-thinking Organizational Communications : The Impact of Digital Transformation. Cham : Springer International Publishing, 2016 9783319418445

If you experience difficulty accessing or navigating this content, please contact the OPAL Support Team