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EBOOK
Author Klewes, Joachim, 1954-
Title Out-thinking Organizational Communications : the Impact of Digital Transformation.
Imprint Cham : Springer International Publishing, 2016.

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SPRINGER EBOOKS    ONLINE  
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LOCATION CALL # STATUS MESSAGE
 OHIOLINK SPRINGER EBOOKS    ONLINE  
View online
Author Klewes, Joachim, 1954-
Series Management for Professionals
Management for professionals.
Subject Information technology.
Alt Name Popp, Dirk.
Rost-Hein, Manuela.
Description 1 online resource (198 pages).
Contents Digital Transformation and the Challenges for Organizational Communications: An Introduction; Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate; Introduction: Exploring the Role of Communications; Communications: A Neglected Perspective in Discussions on the Digital Transformation; Four Industrial Generations and the Role of Corporate Communications; Our Definitions: Between Industrial Internet and Big Data; Industry 4.0 Or the Industrial Internet; Artificial Intelligence; Internet of Things (IoT); Big Data; Digital Transformation.
The Four ̀̀Trend Worlds of Digital Transformation: Technology, Business, Organization and SocietyThree Technological Trends; Three Societal Trends; Three Trends in Business Models; Three Organizational Trends; When Will Communication Vanish as a Profession?; References; Why we Might Wish to Be Governed by Algorithms: Insights into a Technophile Digital Mindset; We Are Digital; We Like Technology; We Appreciate ̀̀Machines at Work; We Dislike Fat Cats; We Love Life; We Trust Algorithms; We Are on the Verge of Becoming Cyborgs; We Are Aware of the Challenges; References.
Policy and Politics in the Era of the Industrial Internet: How the Digital Transformation Will Change the Political ArenaIntroduction: Policymaking-A Discursive Practise; Influencers Narratives: The Promises of the Industrial Internet; Operational Efficiency and the Digital Revolution; Outcome Economy: Promises of the Digital Era; Policy Responses: Regulatory Frameworks; Evidence or Algorithms?; Policies as Sellable Outcomes; Changes in the Political Industry; Electoral Campaigns; Political Organisations; Conclusions: The Responsibility of Professional Communicators; References.
The Changing Role of the Chief Marketing Officer: Unlocking the Power of Data-Driven CommunicationCMOs: In the Midst of the Storm; Engaging Throughout the Entire Lifecycle; Unlocking Insides; Data Is the Key; The Shift from a Customer-Focused to a Customer-Centric Mindset; Aligning Departments and Teams; Understanding Needs and Motivations; Preparing for a Disruptive Future; Reference; The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession; Introduction: Benefits and Risks of the Digital Transformation.
Four Fundamental Challenges for CompaniesThe New Competitive Landscape; New Contents and Tools of the Corporate Communication Profession; Communication Professionals Roles and Activities; Competencies for Today and Tomorrow; The Digital Transformation: A Challenge for Corporate Communication Scholars; References; Its About Trust: The IT Departments Role in a Digital Organisation: Why Techies May Be the New Communications Team; Introduction: Digitisation of the Value Chain; The Industrial Internet in the Electricity Sector; The Industrial Internet and the Introduction of Smart Devices.
Note Rethinking Your Entire Technology Architecture. The Rise of Distributed Intelligence.
Print version record.
ISBN 9783319418452
3319418459
9783319418445
3319418440
OCLC # 958385522
Additional Format Print version: Klewes, Joachim. Out-thinking Organizational Communications : The Impact of Digital Transformation. Cham : Springer International Publishing, 2016 9783319418445



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