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EBOOK
Author Jain, Piyanka,
Title Behind every good decision : how anyone can use business analytics to turn data into profitable insight / Piyanka Jain and Puneet Sharma ; edited by Lakshmi Jayaraman.
Imprint New York : American Management Association, [2014]
2015

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 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
Author Jain, Piyanka,
Subject Business planning -- Statistical methods.
Decision making -- Statistical methods.
Management -- Statistical methods.
Data mining.
Alt Name Sharma, Puneet,
Jayaraman, Lakshmi,
Description 1 online resource (276 pages)
Bibliography Note Includes bibliographical references and index.
Summary In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how business professionals at any level can take the information at their disposal and leverage it to make better decisions. Packed with examples and exercises, the book shows readers how they can clarify the business question; lay out a hypothesis-driven plan; pull relevant data; and convert it to insights. Business analytics needn't be left to the specialists. This book reveals how anyone can deploy it to help solve problems, increase revenue, decrease costs, improve products, and more.
Contents Section 1. Hello Analytics! -- Section 2. Diving Deep -- Section 3. Leadership Toolkit -- Section 4. Analytics At Work: Ten Case Studies.
Section 1. Hello Analytics! -- 1. Analytics or Die -- 2. What Is Analytics? -- 3. Top Seven Analytics Methodologies -- Section 2. Diving Deep -- 4. B.A.D.I.R.: Business Analytics in Five Simple Steps -- 5. Predictive Analytics, aka Rocket Science -- 6. Data and Analytics Tools -- Section 3. Leadership Toolkit -- 7. Analytics and Leadership -- 8. Competing on Analytics -- 9. Analytics Leader's Playbook -- 10. Making It Happen -- 11. Common Pitfalls -- Section 4. Analytics At Work: Ten Case Studies.
ISBN 9780814449226 (electronic bk.)
0814449220 (electronic bk.)
9780814449219
0814449212
0814449220
OCLC # 893336574
Additional Format Erscheint auch als: Druck-Ausgabe Jain, Piyanka. Behind every good decision . How anyone can use business analytics to turn data into profitable insight


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