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Author Shlaifer, Ron,
Title Advocating propaganda : viewpoints from Israel, social media, public diplomacy, foreign affairs, military psychology, and religious persuasion perspectives / Ron Schleifer.
Imprint Chicago : Sussex Academic Press, 2015.

Author Shlaifer, Ron,
Subject Propaganda.
Communication -- Political aspects.
Communication -- Psychological aspects.
Israel -- Foreign public opinion.
Israel -- In mass media.
Description 1 online resource
polychrome rdacc
Note Print version record.
Bibliography Note Includes bibliographical references and index.
Summary Based on a series of interviews with top players in the Israeli propaganda war, Advocating Propaganda - Viewpoints from Israel gathers the perspectives from a rabbi, a priest, a politician, public servants, a military officer, a student activist, and a social media consultant to discuss the incomprehensible situation of Israel's faltering public image. The book seeks to rectify Israel's international image through better understanding of historical and contemporary policy, and the political/religious/military philosophy behind the different approaches over the years, presenting media and psychological mechanisms of motivating a more resourceful approach to this increasingly necessary aspect of Israeli statehood. Rabbi Berl Wine addresses the Jewish diaspora tradition and the lack of religious understanding of the realities of running a sovereign modern state. Pastor Jorgen Buhler discusses the Christian Protestant pro-Israel perspective. Dr. Meron Medzini, the biographer of Golda Meir, sets out the state's early policy toward propaganda. Dr. Moshe Yegar, a former deputy director in the Israeli foreign ministry discusses the time when public relations was abolished in the ministry by today's president, Shimon Peres. Danny Seman, formerly a head of department in the newly founded Ministry of Information and Government Press Office, tells of his experiences of working for the government without government backup. Barak Raz of the IDF Spokesman Unit gives the military angle. Yigal Palmor, a spokesman for the Foreign Ministry, sets out Israeli foreign policy objectives. Yossi Sarid, former senior minister and media personality, provides analysis of hasbara (public diplomacy) in an international perspective. David Olesker, a leading authority on global campus activism, gives a historical survey of anti-Israel campus activities. Eva Rosenstein and David Abitbol discuss professional media and social media perspectives of propaganda advocacy.
Contents Front Cover; Title Page; Copyright; Contents; Acknowledgments; Introduction; The Interviews; 1 The Advocacy Perspective -- David Olesker; 2 The Media Monitoring Perspective -- Simon Plosker and Yarden Frankl; 3 The Military Perspective -- Barak Raz; 4 The Government's Perspective -- Danny Seaman; 5 The Past Public Diplomacy Perspective -- Meron Medzini; 6 Today's Foreign Affairs' Perspective -- Yigal Palmor; 7 The Past Foreign Affairs' Perspective -- Moshe Yegar; 8 The Religious Jewish Perspective -- Rabbi Berel Wein; 9 The Religious Christian Perspective -- Jürgen Bühler.
10 The Political Perspective -- Yossi Sarid11 The Academic Perspective -- Tamir Sheafer; 12 The Professional Perspective -- Eva Rosenstein; 13 The Social Media Perspective -- David Abitbol; Conclusion; Index; Back Cover.
ISBN 9781782841609 (electronic bk.)
1782841601 (electronic bk.)
9781782841623 (PDF ebook)
OCLC # 893913246
Additional Format Print version: Shlaifer, Ron. Advocating propaganda 9781845196721 (DLC) 2014025662 (OCoLC)882464478.

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